Overview

As one of America’s Top 50 Builders, Fischer Homes has been building quality homes for over 35 years. Their customer service rating is among the highest in the industry, and they continue to invest in design. Their own talented team of internal architects and designers have partnered with nationally known architects to bring fresh and innovative styles to their portfolio. Fischer Homes sells around 1400 homes per year in Atlanta, Cincinnati, Columbus and Indianapolis. Learn more at FischerHomes.com.

Why Lasso?

Steve Whaley, Fischer Homes’ Corporate Marketing Manager, wanted a proven solution when launching his online sales program. He started out with a team of three new home specialists, and shortly after implementing Lasso, hired a fourth. Lasso was able to integrate with their internal systems, and has given them a clearer picture of lead sources. Steve credits Lasso for boosting Fischer Homes’ level of customer service by allowing the team to contact prospects within just a few minutes, and to properly nurture aged leads. He sees Lasso as a lead-in to their traditional sales process, so that prospects are farther along the sales funnel before even walking in the door.

Steve Whaley, Corporate Marketing Manager for Fischer Homes, discusses how Lasso was the proven solution to facilitate his company’s pilot online sales program.