The Lasso Blog
Partner Spotlight | MarkSystems
We were thrilled to announce our new pre-built integration with ECi MarkSystems® a few weeks ago. For this partner spotlight, we spoke with Product Manager Colin Scattergood to take a closer look at the system, how it works, and its main benefits for home...
read more
Getting Ready for CSAIR
Effective January 1, 2019, BC developers who market residential strata lots are now responsible for providing specific information to the Condo and Strata Association Integrity Register (CSAIR) on all assignments of pre-sale condo and strata lots. The...
read more
Pricing New Homes for Success and Profit
Lasso guest blogger Charles L. Shinn Jr., Ph.D. of Builder Partnerships offers builders a strategy for effectively pricing new construction homes. Builders must balance the need for value and velocity Too many builders determine the sales price of their...
read more
Product Update: New Pre-Built Integration with MarkSystems ERP
We’re excited to announce our new pre-built integration with MarkSystems® ERP. With this integration you can now seamlessly transfer purchaser data between Lasso CRM and the cloud-based version of MarkSystems. This will save you significant time by...
read more
OSC of the Month | Lauren Ruggiero
Our Online Sales Counselor of the Month is Lauren Ruggiero with Kimberley Homes in Edmonton, Alberta! As the New Home Concierge, Lauren contributes to 30-50 percent of overall sales, even in Edmonton's challenging market. Read more to learn about her...
read more
Get Ready for the New Year with a New CRM
Year's end is a busy time with builders and developers trying to meet existing sales goals and planning for the new year. Now is the time when we look back at our to-do lists to see if we accomplished what we wanted. If CRM was on your list for this year -...
read more![Connecting with Home Buyers [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/home_shopper_journey_780x780_lasso-400x250.jpg)
Connecting with Home Buyers [Webinar Recap]
Last week, we hosted an information-packed webinar with BDX on connecting with modern, digitally-driven buyers through the home shopper journey. Melissa Morman, BDX's Chief Experience Officer, took us through each touch point of the home buyer's journey...
read more
OSC of the Month | Natalie Whitener
We are thrilled to be able to bring you a new Online Sales Counselor's story each month. These ladies and gentlemen are literally changing the home buying game and helping builders reach new, untapped sales potential. Our current OSC of the Month, Natalie...
read more![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-400x250.jpeg)
Why Texting is a Great Marketing Tool [Webinar Recap]
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you...
read more
Lasso Live Episode #7: How to Be a Top-Performing Online Sales Specialist
We were thrilled to welcome special guest Mike Lyon from Do You Convert to our latest episode of Lasso Live! Our topic was "How to Be a Top-Performing Online Sales Specialist," and we talked about the inside scoop on what makes an online salesperson...
read more
6 Ways New Home Agencies Use Lasso to Get Organized
Before working for Lasso, I was a marketing director for one of the largest real estate sales and marketing agencies in the southeast. We sold condominiums and townhomes for multiple developers, and had as many as 30 active projects at a time. In addition...
read more
Lasso to Sponsor ECi Connect Conference
Lasso is proud to be a sponsor of the ECi Connect Conference, November 5-7, 2018 in New Orleans! Connect Conference is the biennial meeting for the users of ECi’s industry-specific software products for independent businesses. The conference give users the...
read more
5 Reasons Home Builders Need Public Relations
Lasso guest blogger Carol Morgan of Denim Marketing defines public relations and explains why it's a smart strategy for home builders. What is Public Relations and How Does It Work? The term “public relations” refers to maintaining the public image of a...
read more
New California Privacy Law: What You Should Know
The Facebook-Cambridge Analytica fiasco made consumers feel that they didn’t have control over their personal information. It raised the question “What are companies doing with my data?” This scandal brought to light two key issues: 1) what are a company’s...
read more
OSC of the Month | Karen Reichert
Our Online Sales Counselor of the Month is Karen Reichert with The Providence Group in Johns Creek, GA! Karen has worked in new home sales since 2002, and has seen the landscape shift from analog to digital. Her recommendation is to become an digital...
read more