The Lasso Blog
Top New Home Marketing Tips for 2019
We are back with another edition of our popular "Top New Home Sales & Marketing Tips" for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home communities. Our...
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Top New Home Sales Tips for 2019
We are back with another edition of our popular "Top New Home Sales & Marketing Tips" for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top sales tips and market conditions for new home...
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Advantages of Cloud Computing for Small Businesses
Guest post by Jessica Kehler of ECI Software Solutions In today’s world of technology, many companies are utilizing software to manage their business, whether it is a robust Enterprise Resource Planning (ERP) system or spreadsheets stored on a desktop....
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Lasso CRM is Now an ECi Software Solutions Company
A message from our President and CEO, Dave Clements Since we launched Lasso CRM back in 2005, it’s been our sole objective to help you, our clients, sell more homes faster, easier and more profitably. It’s been an incredibly exciting growth journey so far;...
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Partner Spotlight | MarkSystems
We were thrilled to announce our new pre-built integration with ECi MarkSystems® a few weeks ago. For this partner spotlight, we spoke with Product Manager Colin Scattergood to take a closer look at the system, how it works, and its main benefits for home...
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Getting Ready for CSAIR
Effective January 1, 2019, BC developers who market residential strata lots are now responsible for providing specific information to the Condo and Strata Association Integrity Register (CSAIR) on all assignments of pre-sale condo and strata lots. The...
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Pricing New Homes for Success and Profit
Lasso guest blogger Charles L. Shinn Jr., Ph.D. of Builder Partnerships offers builders a strategy for effectively pricing new construction homes. Builders must balance the need for value and velocity Too many builders determine the sales price of their...
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Product Update: New Pre-Built Integration with MarkSystems ERP
We’re excited to announce our new pre-built integration with MarkSystems® ERP. With this integration you can now seamlessly transfer purchaser data between Lasso CRM and the cloud-based version of MarkSystems. This will save you significant time by...
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OSC of the Month | Lauren Ruggiero
Our Online Sales Counselor of the Month is Lauren Ruggiero with Kimberley Homes in Edmonton, Alberta! As the New Home Concierge, Lauren contributes to 30-50 percent of overall sales, even in Edmonton's challenging market. Read more to learn about her...
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Get Ready for the New Year with a New CRM
Year's end is a busy time with builders and developers trying to meet existing sales goals and planning for the new year. Now is the time when we look back at our to-do lists to see if we accomplished what we wanted. If CRM was on your list for this year -...
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Connecting with Home Buyers [Webinar Recap]
Last week, we hosted an information-packed webinar with BDX on connecting with modern, digitally-driven buyers through the home shopper journey. Melissa Morman, BDX's Chief Experience Officer, took us through each touch point of the home buyer's journey...
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OSC of the Month | Natalie Whitener
We are thrilled to be able to bring you a new Online Sales Counselor's story each month. These ladies and gentlemen are literally changing the home buying game and helping builders reach new, untapped sales potential. Our current OSC of the Month, Natalie...
read more![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-400x250.jpeg)
Why Texting is a Great Marketing Tool [Webinar Recap]
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you...
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Lasso Live Episode #7: How to Be a Top-Performing Online Sales Specialist
We were thrilled to welcome special guest Mike Lyon from Do You Convert to our latest episode of Lasso Live! Our topic was "How to Be a Top-Performing Online Sales Specialist," and we talked about the inside scoop on what makes an online salesperson...
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6 Ways New Home Agencies Use Lasso to Get Organized
Before working for Lasso, I was a marketing director for one of the largest real estate sales and marketing agencies in the southeast. We sold condominiums and townhomes for multiple developers, and had as many as 30 active projects at a time. In addition...
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