The Lasso Blog
New California Privacy Law: What You Should Know
The Facebook-Cambridge Analytica fiasco made consumers feel that they didn’t have control over their personal information. It raised the question “What are companies doing with my data?” This scandal brought to light two key issues: 1) what are a company’s...
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OSC of the Month | Karen Reichert
Our Online Sales Counselor of the Month is Karen Reichert with The Providence Group in Johns Creek, GA! Karen has worked in new home sales since 2002, and has seen the landscape shift from analog to digital. Her recommendation is to become an digital...
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New Lasso Success Guide: Increasing Lead Conversions with CRM
According to the State of Online Lead Follow-Up in 2018 from Lasso and Builder Partnerships, the internet is now the #1 driver of sales leads for home builders. To achieve the new home industry's latest benchmarks for online sales success, builders should...
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Product Update: Book Appointments Across Projects
We like to make things faster and easier for our users, so we’ve made a few changes to the appointment management functionality and added a new appointment report in Lasso. These additions will be particularly helpful for sales teams or online sales...
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3 Outdated Email Practices to Avoid
Email technology constantly changes, so things we may have done five years ago out of necessity are no longer needed today. In this blog post, we outline three email practices that are out-of-date and don’t provide the value they once did. We also give...
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Lasso Live Episode #6: Technology and the OSC
In the latest episode of Lasso Live, we spoke with Chelsea Nielsen from CBH Homes about which tech tools and apps are critical to her team's success. Chelsea is one of four online sales counselors, and they rely on a number of technologies to maximize...
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Selling with Purpose
Lasso guest blogger Roland Nairnsey of New Home Sales Coach gives tips for creating a purposeful process for personal growth and increased sales. A Purposeful Process One of my goals as a new home sales coach is to teach salespeople how to create a...
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Lasso CRM Named Among Vancouver’s Fastest Growing Companies in 2018
Lasso has done it again! We are proud to be named one of Business in Vancouver‘s 100 fastest-growing companies for the second year in a row. Companies were ranked by percentage growth in revenue between 2013 and 2017. You can see the full list of...
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OSC of the Month | Kaylee Daum
Our Online Sales Counselor of the Month is Kaylee Daum with Epcon Communities! Kaylee has worked in new home sales for almost six years, and is already making waves. In 2015, she won the OSC of the Year Award at the MAME Awards in Columbus, OH. She...
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7 Steps to Maintain a Clean Database
Cleaning up your database is a great end-of-year project so that you can move into the next year with improved data. We have written about this topic before, for example, sending the right communication to the right contact to improve email deliverability,...
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OSC of the Month | Jodie McCormick
We are excited to introduce the OSC of the Month series to the Lasso Blog! This series began in the Facebook group, Selling New Homes Online, which Lasso helps moderate. These Online Sales Counselors have so many great tips and insightful advice, we wanted...
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Lasso Live Episode #5 | CRM Adoption: 5 Ways to Make it Easier
In our most recent episode of Lasso Live, we spoke with Angela McKay, Lasso's VP of Client Experience, to learn five ways that you can make CRM adoption easier. We know that getting a sales team to use a new system can be challenging. These five steps have been proven...
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The 2018 DYC Online Sales & Marketing Summit
Do You Convert’s Online Sales & Marketing Summit is back, and Lasso will be there! We’re excited to be a sponsor for this year’s event, held September 13-14th at the W Dallas Victory, in Dallas, TX! Mike Lyon and Kevin Oakley have an incredible lineup of...
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What Every Home Builder Should Know about Augmented and Virtual Reality
AR and VR: The Future of New Home Marketing Lasso guest blogger John Lee of Rendering House shares his vision of new home marketing by the year 2020. Selling new homes is one of the toughest jobs on the planet. Home builders have to convince today’s...
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10 Home Builders to Follow on Instagram in 2018
With 1 billion active monthly users, Instagram is a social force to be reckoned with. Driven by imagery, hashtags and live video, the platform should be part of every home builder's marketing mix. Here are some fun facts about Instagram for business from...
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