The Lasso Blog
KPIs for New Home Sales Managers
Sales managers need to be comfortable using their CRM tool and understand what the reports generated mean. There is a huge cost to generate leads going to sales so you need to know what activities the sales team are doing to convert them and what the actual conversion...
Building a Data Driven Organization
In order make data a priority in your business, you need to create a culture that encourages the use of data and places importance on it across the organization. Despite spending millions of dollars on marketing, a relatively small percentage of home builders are...
Lasso CRM App for Zapier | Infinity Custom Homes Customer Success Story
Text, chat, email...there are so many different ways to connect with home buyers, it’s important to keep track of what’s working and what’s not. Recognizing this, we introduced the Lasso CRM App for Zapier to help our customers take advantage of the various...
Using Tokens to Personalize Your Email Marketing
My early morning ritual is to pour myself a coffee and sort through the dozens of marketing emails that I receive daily. Some of them I look forward to reading, others I haven’t yet bothered to click the unsubscribe button. For those that lay in between, grabbing my...
OSC of the Month | Hannah Ehrenheim
Lasso’s October OSC of the Month is Hannah Ehrenheim with Berkshire Hathaway HomeServices South Sound Properties in Washington. In this interview, Hannah shares how she has seen online home sales change over the last few years and offers advice to other OSCs. How long...
What’s Working and What’s Not Working on Social Media
To start off with a little activity, I want you to raise your hand if you’ve ever felt victimized by Mark Zuckerberg. (Yes, actually raise it.) From the housing restrictions on ads to the lack of text allowance on ads, Facebook hasn’t had a history of being kind to...
Home Builder Growth Summit 2020
Selling new homes has changed. Do you know the new rules? Join us at the Home Builder Growth Summit on November 10, 2020 to find out more. We're excited to be sponsoring this 1-day virtual event presented by Meredith Communications. It's the only virtual home building...
The Rise of the Self-Guided Tour
Self-guided home tours have arrived. This game-changing innovation is opening doors –– literally and figuratively –– for home builders and real estate companies across the country. From the Builder 100 to Zillow to leasing offices, the number of businesses providing...
OSC of the Month | Kelsey Eissler
Lasso’s OSC of the Month for September is Kelsey Eissler, New Home Specialist at Main Street Homes in Richmond, Virginia. She has been in her role for 4 1/2 years and manages 200-250 leads a month. In this interview, Kelsey shares with us her path to becoming an OSC,...
Lasso CRM App for Zapier | Silverpoint Homes Customer Success Story
Since the release of the Lasso CRM App for Zapier last year, customers can connect Lasso to potentially thousands of apps in the Zapier marketplace. We spoke with Mark Stover, General Manager of Silverpoint Homes, to find out how they are using Zapier to connect Lasso...
Lasso CRM App for Zapier | Homes by Taber Customer Success Story
When we introduced the Lasso CRM App for Zapier last year, we were excited about the possibilities for our customers. This new app would mean that our customers could connect Lasso to potentially thousands of apps designed to automate workflows. For Homes by Taber,...
Builder Tech Spotlight | UTour
The way we shop for everything has changed. And new homes are no different. Today’s consumer wants to shop for new homes on their terms. They don’t want to be sold. They want an experience of discovery. Read how UTour is redefining the new home shopping and sales...
Using Autoresponders to Increase Your Customer Engagement
An email autoresponder, or auto-reply—one that is automatically triggered in response to a prospect’s action, e.g.: online registration—is one of the most important emails you can send to your registrants. They take little effort to create, while providing a big...
What do I say? Creating Relevant, Effective Emails
Despite texting and chat becoming more popular ways to communicate with prospects, email is still an important part of your overall marketing program. The average person checks their email 15 times per day (or every 37 minutes) The number of email users will increase...
OSC of the Month | Kylie Byford
Lasso’s OSC of the Month for August is Kylie Byford with McCaleb Homes in Oklahoma. In this interview, Kylie shares her advice for other OSCs, her go-to closing technique, and the different technology she uses to get the job done! Tell us about your role and company I...