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The Lasso Blog

Anatomy of a Perfect Email

As sales and marketing professionals, we’re always searching for better ways to craft the perfect email - one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...

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Recap of IBS and BuilderTech 2019

It was another great year at the International Builders’ Show - three days filled with education sessions, presentations, and lots of new tech on the showroom floor! Sales Central: The Place to Be Lasso was a sponsor of Sales Central, hosted by NAHB’s...

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Embedding Tableau Reports

Recently we introduced the Lasso Data Export Service. This service allows you to automatically connect your Lasso data to your favorite business intelligence software without having to create your own data warehouse. For those using Tableau to create their...

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Product Update: Purchaser Tracking

Keeping track of your buyers needs to be simple. But if you're not using inventory or purchaser tracking software, it can sometimes be a challenge if the data in your system isn't organized and buyers are incorrectly tagged as prospects. That's why we're excited to...

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