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The Lasso Blog

Reputation Management on Social Media

Reputation Management on Social Media

When you receive a negative review on social media, do you react or respond? Do you immediately feel anger? Do you want to get defensive? When people REACT, they do so irrationally, on the spot, and out of a place of surprise or anger. RESPONDING, on the other hand,...

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homebuilderTECH 2020

homebuilderTECH 2020

We're back! HomebuilderTECH 2020 is on! In conjunction with Builder Designs, Group Two Advertising, and Rendering House, we’re hosting a two-day VIRTUAL event, June 25 & 26, that focuses on the newest digital sales and marketing strategies for home builders....

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Top Reports for Sales Managers

Top Reports for Sales Managers

Sales managers need to monitor traffic, sales team activities, and appointments on a regular basis. With the ups and downs of the market, combined with managing a remote team, you need to monitor the sales and marketing activities for your communities and projects...

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7 Ways to Boost Email Deliverability Success

7 Ways to Boost Email Deliverability Success

An email must jump two hurdles in the delivery ecosystem before it makes it into an inbox: the gateway and the spam filter. The gateway is the email service provider (ESP)—Gmail, Microsoft, Yahoo, etc. Your email marketing provider is responsible to get email to the...

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