The Lasso Blog
Product Update: Lasso CRM App for Zapier (Part 2!)
Our recent release of our Lasso CRM App for Zapier has received a lot of attention from our clients. It offers a great way for users to automatically capture new leads from popular communication apps used in the home building industry. With the latest...
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Updates to the Lasso Template Library
What’s that saying about the cobbler’s kids not having any shoes? We’ve finally given our template library a much-needed facelift! Listening closely to your needs, not only have we developed a selection of eye-catching, mobile responsive templates, but...
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Lasso CRM and MarkSystems to Exhibit at PCBC 2019
ECi Software Solutions is excited to exhibit at PCBC, May 30-31 in San Francisco! Stop by Booth #2234 to learn all about MarkSystems, Lasso CRM and LotVue for all your construction management, lead management, and interactive site map software needs. PCBC is the...
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Anatomy of a Perfect Email
As sales and marketing professionals, we’re always searching for better ways to craft the perfect email - one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
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How to Create Championship Winning Sales Teams
Lasso guest blogger Roland Nairnsey of New Home Sales Coach discusses using the RATE approach to sales management in order to build a winning sales team. Sales Manager or Professional Plate Spinner? Our job as New Home Sales Managers, and as head coaches...
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LotVue: Interactive Site Maps to Increase Website Engagement
Home builders are looking for ways to improve home buyer engagement on their website. One way that's gaining traction is including real-time Interactive site maps that feature lot and plan availability. We asked Rajan Krishnamurty, Business Unit Leader for ECi...
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Product Update: Lasso CRM App for Zapier
Automatically Capture your LiveChat + CallRail Leads & Conversations into Lasso CRM Over the past year we’ve been busy adding new integrations to Lasso so you can work more efficiently. Today we’re excited to announce that you can now connect Lasso to your...
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Recap of IBS and BuilderTech 2019
It was another great year at the International Builders’ Show - three days filled with education sessions, presentations, and lots of new tech on the showroom floor! Sales Central: The Place to Be Lasso was a sponsor of Sales Central, hosted by NAHB’s...
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Embedding Tableau Reports
Recently we introduced the Lasso Data Export Service. This service allows you to automatically connect your Lasso data to your favorite business intelligence software without having to create your own data warehouse. For those using Tableau to create their...
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2019: The Year of Data… Studio
Lasso guest blogger Matt Riley of Builder Designs shares how data can be easily located, extracted and read with Google Data Studio. A New Data Diet 2019 is going to be the year that successful home builders make it a point to better digest their data - a...
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Product Update: Purchaser Tracking
Keeping track of your buyers needs to be simple. But if you're not using inventory or purchaser tracking software, it can sometimes be a challenge if the data in your system isn't organized and buyers are incorrectly tagged as prospects. That's why we're excited to...
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OSC of the Month | Christina Tamerlano
Our February OSC of the Month is Christina Tamerlano with Wonderland Homes in Denver, CO! Her team has just brought on a second Online Sales Counselor to help manage lead volume. Read on to learn exactly how they divide responsibilities and schedule their...
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Must-Attend Sales and Marketing Events at IBS 2019
Add These IBS Events to Your Calendar We are gearing up for the International Builders’ Show, February 19-21 in Las Vegas! With nearly 500 education events and 250 speakers, it’s sure to be an outstanding show. To help you narrow down your education...
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The Future is Now – Are You Ready to Engage Home Buyers?
Lasso guest blogger Jim Sorgatz of Outhouse, LLC explains what the cult film Blade Runner got right about future technology, and how home builders can embrace it today. Robots, Chatbots & Drones... Oh My! It’s hard to believe the iconic sci-fi thriller...
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Product Update: Lasso Data Export Service
We’re excited to introduce the new Lasso Data Export Service. The Lasso Data Export Service lets you directly access your data from your business intelligence (BI) software so you can build your own reports. Now you can dig deeper into your data and create...
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