The Lasso Blog
5 Ways to Help Your Sales Team Love Your CRM
It’s hard to learn new things. As professionals, we develop processes and systems to serve us best. We learn by trial and error what works to organize our busy lives. But what if there is a better way? What if spending just a little time learning something new could...
Email Master Series | Part 1
As someone who has used a lot of email template builders (I mean, a LOT), I get it. Learning the ins and outs of another editor can seem daunting. Lasso’s Design Editor lets you create simple, mobile-friendly email templates with ease, but with a bit of know-how, it...
OSC of the Month | Chandlar Wirick
Lasso’s OSC of the Month for July is Chandlar Wirick, Online Sales Consultant with Davidson Homes. In this interview, she discusses her path to become an OSC, how she sees the OSC role changing, and her favorite productivity hack. What was your career path to become...
Sales on Hold? Now is the time to Reset Your New Home Sales and Marketing
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
Builder Tech Spotlight: Anewgo
Whether your focus is on building your reputation or generating more word of mouth for sales, providing your homebuyers with technology that enhances their buying experience is important. We interviewed Angela McKay, Vice President of Customer Experience for Anewgo,...
View in Browser Links: Which Camp are You?
There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of...
OSC of the Month | Hope Pexton
Lasso’s June OSC of the Month is Hope Pexton, Online Sales Counselor with Lokal Homes in Englewood, Colorado. In this interview, Hope shares what’s best about working on team and the challenges in the current market. What was your career path to become an OSC? After a...
Tips For Sales Teams Working with On-Your-Land Home Builders
During my time working for a high volume on-your-land builder, I discovered that sales teams need to approach prospective buyers differently than when selling homes in a planned community. Increasingly, prospective customers are coming to builders with a unique...
Importing Email Templates into Lasso
Lasso’s built-in design editor is a great tool for creating clean, simple, mobile-responsive email templates. You can create an email from scratch and customize with a bit of HTML know-how, use a pre-built email template from the Lasso template library, or you can...
OSC of the Month | Taylor Selle
Lasso’s OSC of the Month for May is Taylor Selle, Online Sales Counselor and Marketing Assistant for Richfield Homes in Northern Colorado. Taylor has worked in new home sales for the past two years, and manages 300 new leads a month and a database of 14,500 OSC...
Simplifying Your Sales Processes
We’ve been talking about the importance of sales processes for some time. It’s a great way as an OSC to keep themselves on track and ensure consistent follow-up on leads. With marketing automation functionality in Lasso, you can incorporate marketing emails into the...
Are You Creating the Shopping Experience Your Buyers Want?
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
How to Go Live on Social Media
The countdown starts, the green light turns on, and suddenly...YOU’RE LIVE! Has the fear set in yet? If so, know that there is really nothing that horrifying about going live on social media, unless of course, you have something in your teeth, or your pants are...
OSC of the Month | Nichole Smith
Lasso's OSC of the Month for April is Nichole Smith, Online Sales Consultant with D.R. Horton in Columbus, Ohio. In her interview, she shares the challenges she faces, her go-to closing technique, and advice for other OSCs in the industry. What was your career path to...
Lasso Consulting: Automating Sales Processes for More Effective Follow-up
Finding a sales methodology that’s right for your business is a great first step in helping your sales team succeed. The next big step is implementing one. An important—but often overlooked—part of that process includes setting up your CRM to support your new sales...