The Lasso Blog
Stop the Waste: 3 Reports for Ad Campaign Success
While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to...
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Jeff Shore Sales Leadership Summit 2019 – Aug 15-16
We're excited to partner with Shore Consulting once again for the 2019 Jeff Shore Sales Leadership Summit, August 15-16 in Denver, Colorado. You can spend two days with 350+ of the best and brightest in our industry learning exactly how to obsess about the...
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OSC of the Month | Jenn Chapman
Our July OSC of the Month is Jenn Chapman with The Jones Company of Tennessee. Jenn shares her thoughts on the challenges of the role, her "go to" closing technique, and tips for other OSCs. What is your company, role and location? I am the Online Sales...
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ICYMI: 5 New Features in Lasso CRM
In case you’ve missed hearing about some of the new functionality and enhancements to Lasso CRM over the past 6 months, I thought I’d list off just a few highlights. Some items are big and some are small, but all of them were added to make our clients’...
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Finding a Unicorn: 5 Tips for Hiring the Right Online Sales Counselor
Incorporating an Online Sales Counselor (OSC) as part of your sales team is not a new concept for home builders, but it’s still surprising how many builders don’t use this model. Of course, I’m biased; prior to working at Lasso I was an OSC for 6 years and...
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Preheaders in Email – Are they necessary?
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission...
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OSC of the Month | Sarah Cronk
Our June OSC of the Month is Sarah Cronk with Caruso Homes in Maryland and North Carolina! The award-winning OSC discusses her path to becoming a New Home Consultant and helping to establish a successful OSC program for Caruso Homes. What is your company,...
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Why You Need a CRM Champion
Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a...
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10 Home Builders to Follow on Instagram in 2019
There is no shortage of beautiful accounts to follow on Instagram. The best of the best understand how to connect with, inspire, educate and motivate their audiences through high quality, authentic visuals. With 1 billion active monthly users, the social...
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Product Update: Lasso CRM App for Zapier (Part 2!)
Our recent release of our Lasso CRM App for Zapier has received a lot of attention from our clients. It offers a great way for users to automatically capture new leads from popular communication apps used in the home building industry. With the latest...
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Updates to the Lasso Template Library
What’s that saying about the cobbler’s kids not having any shoes? We’ve finally given our template library a much-needed facelift! Listening closely to your needs, not only have we developed a selection of eye-catching, mobile responsive templates, but...
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Lasso CRM and MarkSystems to Exhibit at PCBC 2019
ECi Software Solutions is excited to exhibit at PCBC, May 30-31 in San Francisco! Stop by Booth #2234 to learn all about MarkSystems, Lasso CRM and LotVue for all your construction management, lead management, and interactive site map software needs. PCBC is the...
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Anatomy of a Perfect Email
As sales and marketing professionals, we’re always searching for better ways to craft the perfect email - one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
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How to Create Championship Winning Sales Teams
Lasso guest blogger Roland Nairnsey of New Home Sales Coach discusses using the RATE approach to sales management in order to build a winning sales team. Sales Manager or Professional Plate Spinner? Our job as New Home Sales Managers, and as head coaches...
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Join Us at homebuilderTECH
We’re excited to be part of homebuilderTECH! In conjunction with Builder Designs, Group Two Advertising, and Rendering House, we’re hosting a two day event, May 9 & 10, that focuses on the implementation of the newest digital sales and marketing strategies...
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