The Lasso Blog
Sales and Marketing Events at IBS 2020
Add These IBS Events to Your Calendar The International Builders' Show (IBS) always has amazing education and information sessions...and this year is no exception. Three days filled with great content from top industry experts! To help you navigate which sales and...
OSC of the Month | Kristin Butler
OSC of the Month for January is Kristin Butler with StoryBuilt Homes. In her interview, Kristin shares her career path to becoming an OSC, how she sees the role evolving, and her go-to closing technique. Tell us about your role and company: I am the Online...
The Resolution of Risk-Taking
When a brand-new year approaches the mindset tends to be: what is my resolution for the new year? Studies have shown that roughly 80 percent of people do not keep their resolutions and the majority give up on them before the end of January – me included....
All About Great CEX
Got your attention? And no, I did not misspell it! I mean great ‘Customer EXperience’. As we move further along the digital journey with our prospects and customers, customization and personalization are so vital. And when I say ‘customization’, I am not...
3 Top Tips for Sales Success
As the sales coach and trainer, I have the opportunity to watch hundreds of video mystery shops every year. One thing I have learned is that no two sales presentations are ever alike. Everyone has their own, unique selling style. There is no “one size fits...
Think Like a Customer to Create a Better Customer Experience
When we do things over and over again, it is easy to assume that everyone knows what we know. We do things like use industry jargon. SPEC, anyone? Do a Punch List lately? And, we forget to share with our prospects and customers what to expect next....
Build Your 2020 Vision
Thanks to a healthy economy and the extension of record-breaking low interest rates, most of us are enjoying wonderful success across the country. Let’s remember to remain gracious and humble and still maintain a service mentality with our clients. It is...
Let’s call it 20/20
2020 seems the right year to talk about full transparency. Let’s call it 20/20! Too many times, we as an industry, think we can hide information to get our phones to ring, or get people to set an appointment at our model homes or sales offices, but with...
Embrace Cultural Differences
Many sales professionals shy away from working with different cultures because they feel inadequate when it comes to negotiating. We have been trained to protect the companies' profits and know where our loyalties lie. However, negotiating is not an...
Top New Home Sales Tips for 2020
We are back with another edition of our popular "Top New Home Sales & Marketing Tips" for the new year! We asked the leading new home industry experts to give us their advice for 2020—now you can read it all in one blog! Get some great tips on a wide array of...
Top New Home Marketing Tips for 2020
With the new year approaching, what marketing programs will you be focusing on? Read some of the tips from the top new home marketing experts in the industry to get some fresh ideas for 2020! For sales insight, check out the article, Top New Home Sales Tips for 2020....
OSC of the Month | Kerrie Bornkessel
Our December OSC of the Month is Kerrie Bornkessel with Fonville Morisey Barefoot New Homes Sales and Marketing Company (FMB) with offices in Raleigh and Wilmington, North Carolina. In this interview, Kerrie shares her go-to closing technique, the success...
Join Us at IBS 2020
We’re excited to be back at the International Builder Show, January 21-23 at the Las Vegas Convention Center! As the premiere event in the home building industry, there is always a LOT to do and see at the show, so we’ve highlighted a couple of education...
Clean up the Mess! 3 Steps to Taking Control of Your CRM Data
Most marketers will tell you that having a clean prospect or customer database is important to do their job more effectively. However, in the constant pursuit of attracting new leads for sales, maintaining the data in your CRM is often an overlooked task...
OSC of the Month | Christina Sadler
Our Lasso OSC of the Month is Christina Sadler from Neal Communities and Neal Signature Homes located in Lakewood Ranch, Florida. She has been an OSC for three years and, as one of three OSCs, personally manages 500-700 online leads per month for over 35...