The Lasso Blog
Email Master Series | Part 4 – Customizing your Email Template Using the Source Code
Looking at the source code of your email template might seem intimidating for some. I assure you, with a bit of know-how and a touch of courage, you can make some simple customizations using your template’s source code. The first thing you’ll need to understand is...
OSC of the Month | Robin Owens
Lasso’s OSC of the Month for September is Robin Owens, with Simmons Homes in Tulsa, OK. In this interview, Robin shares her path to becoming an OSC, how she sees the industry and role changing, and advice for other OSCs. How long have you been an OSC? I have been our...
Email Master Series | Part 3 – Pixel Perfect Visuals
Simply put, visuals in email grab attention. When your readers open an email, their eye is immediately drawn to images. Naturally, their sight line is then drawn to the text near it. Research has shown that images increase a reader’s likelihood of reading content by...
Use Your CRM to Manage Your Buyer’s Journey
With the influx of leads coming in and the delays in the home building process due to material shortages, you need to use your CRM to manage the entire customer journey, not just converting a prospect to a purchaser. As the home buyer goes from research to inquiry to...
Email Master Series | Part 2 – The Anatomy of a Good Email
An effective email is like the human anatomy. There are many different parts that operate together to ensure a healthy outcome. To better explain, I’ve broken up the email I created in the first part of this series into three sections: The head, the body and the foot....
OSC of the Month | Terrell Turner
Lasso’s OSC of the Month for August is Terrell Turner with Epcon Communities headquartered in Columbus, Ohio. Based out of the Charlotte Division, Terrell primarily covers the Carolinas Regions. In this interview, he shares how he became an OSC, how he thinks the role...
5 Ways to Help Your Sales Team Love Your CRM
It’s hard to learn new things. As professionals, we develop processes and systems to serve us best. We learn by trial and error what works to organize our busy lives. But what if there is a better way? What if spending just a little time learning something new could...
Email Master Series | Part 1 – The Basics
As someone who has used a lot of email template builders (I mean, a LOT), I get it. Learning the ins and outs of another editor can seem daunting. Lasso’s Design Editor lets you create simple, mobile-friendly email templates with ease, but with a bit of know-how, it...
OSC of the Month | Chandlar Wirick
Lasso’s OSC of the Month for July is Chandlar Wirick, Online Sales Consultant with Davidson Homes. In this interview, she discusses her path to become an OSC, how she sees the OSC role changing, and her favorite productivity hack. What was your career path to become...
Sales on Hold? Now is the time to Reset Your New Home Sales and Marketing
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
Builder Tech Spotlight: Anewgo
Whether your focus is on building your reputation or generating more word of mouth for sales, providing your homebuyers with technology that enhances their buying experience is important. We interviewed Angela McKay, Vice President of Customer Experience for Anewgo,...
View in Browser Links: Which Camp are You?
There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of...
OSC of the Month | Hope Pexton
Lasso’s June OSC of the Month is Hope Pexton, Online Sales Counselor with Lokal Homes in Englewood, Colorado. In this interview, Hope shares what’s best about working on team and the challenges in the current market. What was your career path to become an OSC? After a...
Tips For Sales Teams Working with On-Your-Land Home Builders
During my time working for a high volume on-your-land builder, I discovered that sales teams need to approach prospective buyers differently than when selling homes in a planned community. Increasingly, prospective customers are coming to builders with a unique...
Importing Email Templates into Lasso
Lasso’s built-in design editor is a great tool for creating clean, simple, mobile-responsive email templates. You can create an email from scratch and customize with a bit of HTML know-how, use a pre-built email template from the Lasso template library, or you can...