The Lasso Blog
Using Virtual Meeting Tools to Stay Connected with Prospects and Purchasers
The norm for the home building industry is face-to-face, personal interaction—most people don’t make the biggest purchase of their lives online. Sales people have perfected their presentation--seeing success during model home visits and building relationships during...
Creating Certainty in Uncertain Times
With so much going on today, it is more important now than ever that as a leader, we need to provide people with the confidence and reassurance that they are making the right decisions. This is not easy. In a recent webinar, Chad Sanschagrin with Cannonball Moments,...
OSC of the Month | Madison Putnam
Our March OSC of the Month is Madison Putnam, Online Sales Consultant with Hunter Quinn Homes in Charleston, South Carolina. Madison shares her go-to closing technique, experience launching an OSC program, and tips for other online sales and marketing professionals....
How to Leverage Google Data Studio for Reporting
Getting insight from your data is not always easy—there is either too much, too little, or displayed in a format that doesn’t give you the information you need. Last year, we introduced the Lasso Data Export Service. This service provides you with a way to feed your...
Social Media 101 for Home Builders
Social media — an entire online world wrapped up into two, second-grade-level vocabulary words. Where to begin when breaking down social media for home builders? The most common questions we hear from home builders tend to learn towards: What sites should I be on?...
Builder Benchmark Survey: Selling and Marketing New Homes
The primary focus for new home marketing and sales professionals is on generating leads and turning browsers into buyers. The Builder Benchmark Survey: Selling & Marketing New Homes, conducted with Builder Partnerships, gave new home sales and marketing...
OSC of the Month | Frankie Lewis
Our February OSC of the Month is Frankie Lewis, New Home Specialist for Homes by Taber located in Oklahoma City. In the interview, Frankie discusses his path to becoming an OSC, his go-to closing technique, and gives his tip for new home sales. Tell us about your role...
IBS 2020 in Pictures
This year's International Builders' Show (IBS) didn't disappoint! Lots of great education sessions to see and opportunities to meet and talk with our clients, partners and friends. It was great seeing old friends and meeting some new ones! Thanks to everyone who...
Sales and Marketing Events at IBS 2020
Add These IBS Events to Your Calendar The International Builders' Show (IBS) always has amazing education and information sessions...and this year is no exception. Three days filled with great content from top industry experts! To help you navigate which sales and...
OSC of the Month | Kristin Butler
OSC of the Month for January is Kristin Butler with StoryBuilt Homes. In her interview, Kristin shares her career path to becoming an OSC, how she sees the role evolving, and her go-to closing technique. Tell us about your role and company: I am the Online...
The Resolution of Risk-Taking
When a brand-new year approaches the mindset tends to be: what is my resolution for the new year? Studies have shown that roughly 80 percent of people do not keep their resolutions and the majority give up on them before the end of January – me included....
All About Great CEX
Got your attention? And no, I did not misspell it! I mean great ‘Customer EXperience’. As we move further along the digital journey with our prospects and customers, customization and personalization are so vital. And when I say ‘customization’, I am not...
3 Top Tips for Sales Success
As the sales coach and trainer, I have the opportunity to watch hundreds of video mystery shops every year. One thing I have learned is that no two sales presentations are ever alike. Everyone has their own, unique selling style. There is no “one size fits...
Think Like a Customer to Create a Better Customer Experience
When we do things over and over again, it is easy to assume that everyone knows what we know. We do things like use industry jargon. SPEC, anyone? Do a Punch List lately? And, we forget to share with our prospects and customers what to expect next....
Build Your 2020 Vision
Thanks to a healthy economy and the extension of record-breaking low interest rates, most of us are enjoying wonderful success across the country. Let’s remember to remain gracious and humble and still maintain a service mentality with our clients. It is...