The Lasso Blog
View in Browser Links: Which Camp are You?
There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of...
OSC of the Month | Hope Pexton
Lasso’s June OSC of the Month is Hope Pexton, Online Sales Counselor with Lokal Homes in Englewood, Colorado. In this interview, Hope shares what’s best about working on team and the challenges in the current market. What was your career path to become an OSC? After a...
Tips For Sales Teams Working with On-Your-Land Home Builders
During my time working for a high volume on-your-land builder, I discovered that sales teams need to approach prospective buyers differently than when selling homes in a planned community. Increasingly, prospective customers are coming to builders with a unique...
Importing Email Templates into Lasso
Lasso’s built-in design editor is a great tool for creating clean, simple, mobile-responsive email templates. You can create an email from scratch and customize with a bit of HTML know-how, use a pre-built email template from the Lasso template library, or you can...
OSC of the Month | Taylor Selle
Lasso’s OSC of the Month for May is Taylor Selle, Online Sales Counselor and Marketing Assistant for Richfield Homes in Northern Colorado. Taylor has worked in new home sales for the past two years, and manages 300 new leads a month and a database of 14,500 OSC...
Simplifying Your Sales Processes
We’ve been talking about the importance of sales processes for some time. It’s a great way as an OSC to keep themselves on track and ensure consistent follow-up on leads. With marketing automation functionality in Lasso, you can incorporate marketing emails into the...
Are You Creating the Shopping Experience Your Buyers Want?
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
How to Go Live on Social Media
The countdown starts, the green light turns on, and suddenly...YOU’RE LIVE! Has the fear set in yet? If so, know that there is really nothing that horrifying about going live on social media, unless of course, you have something in your teeth, or your pants are...
OSC of the Month | Nichole Smith
Lasso's OSC of the Month for April is Nichole Smith, Online Sales Consultant with D.R. Horton in Columbus, Ohio. In her interview, she shares the challenges she faces, her go-to closing technique, and advice for other OSCs in the industry. What was your career path to...
Lasso Consulting: Automating Sales Processes for More Effective Follow-up
Finding a sales methodology that’s right for your business is a great first step in helping your sales team succeed. The next big step is implementing one. An important—but often overlooked—part of that process includes setting up your CRM to support your new sales...
Lasso Consulting: Using the SSRU in a Hot Market
A CRM can help you automatically capture those who are ready to buy and nurture leads who aren’t quite ready. One real estate developer used Lasso to manage their leads in a hot market and uncover those who were truly ready to buy. After engaging the Lasso Consulting...
OSC of the Month | Mattie Tobey
Lasso’s March OSC of the Month is Mattie Tobey, New Home Specialist and Marketing for Classica Homes in Charlotte, North Carolina. In our interview, Mattie discusses how online sales has changed over the past few years, and shares the challenges in the role and advice...
TikTok: The Whole Song and Dance
If you think of social media as a “world” — with each platform its own continent — then TikTok is fruitful land discovered and inhabited by Generation Z. Although they may be wary at first, users on other continents are migrating to this new land to learn its language...
The Home Buying Process Is Changing—Are You Ready?
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
OSC of the Month | Desiree Elderkin
Lasso’s OSC of the Month for February is Desiree Elderkin, New Home Concierge (NHC) with Kimberley Homes, in Edmonton, Alberta, Canada. In this interview, Desiree shares how she’s seen the industry change, challenges in the role, and advice for other OSCs. How long...