The Lasso Blog
Onboarding and Training: Setting Up Your Online Counselor for Success
You’ve found (and hired) the right OSC, have a compensation structure that works for both of you, and now the next big step—onboarding your new OSC. So what do you need to do to get your new employee up to speed? It’s important to remember that you have...
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OSC of the Month | Jessie Greene
Our September OSC of the Month is Jessie Greene with Mungo Homes. In this interview, Jessie, who was the BIA of Central SC OSC of the Year for 2018, discusses her go-to closing techniques, the challenge of maintaining a good work-life balance, and the...
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Partner Spotlight: NoviHome
"Buyers are not looking to just purchase a home; they want an experience." In this partner spotlight, we're featuring NoviHome--a Lasso CRM integration partner. Read how NoviHome gives builders a new way to make the home buying experience even better. What...
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Lasso CRM Tips for Sales Agents
The use of a CRM is important to the overall success of your company. After all, your CRM houses your most vital assets--your prospects and buyers. With so many features in Lasso CRM it’s essential that, as an agent, you’re taking full advantage of the...
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OSC of the Month | Faith Blalock
Our August OSC of the Month is Faith Blalock with Berkshire Hathaway Taliesyn Realty. In this interview, Faith discusses her experience as an OSC and the support she's received from the team at BHHS and DoYouConvert. What is your company, role and...
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Setting up your OSC Program: Compensation
“Now that I’m ready to set up an OSC (Online Sales Counselor) program, what should I expect to pay the OSC?” This is one of the most common questions I’m asked from home builders about OSC programs and there is no silver bullet. This is a challenging...
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Sales Process Automation Best Practices
With the recent update to Lasso CRM, sales and marketing teams can now incorporate email automation as part of the sales process. This new functionality allows emails to be sent without requiring a sales agent’s involvement. Having this automation will...
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Product Update: Sales Process Email Automation
Our customers who use sales processes in Lasso CRM have seen great results in their lead conversion rates. A structured follow-up process means your sales teams are better-organized, and prospects inquiring about your communities receive regular...
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5 Characteristics of a Great CRM Champion
The CRM Champion in your organization is the key to implementing a Customer Relationship Management solution and using it to build stronger customer relationships. In a previous article I discussed why your company needs a CRM Champion, in this blog I...
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Stop the Waste: 3 Reports for Ad Campaign Success
While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to...
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Jeff Shore Sales Leadership Summit 2019 – Aug 15-16
We're excited to partner with Shore Consulting once again for the 2019 Jeff Shore Sales Leadership Summit, August 15-16 in Denver, Colorado. You can spend two days with 350+ of the best and brightest in our industry learning exactly how to obsess about the...
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OSC of the Month | Jenn Chapman
Our July OSC of the Month is Jenn Chapman with The Jones Company of Tennessee. Jenn shares her thoughts on the challenges of the role, her "go to" closing technique, and tips for other OSCs. What is your company, role and location? I am the Online Sales...
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ICYMI: 5 New Features in Lasso CRM
In case you’ve missed hearing about some of the new functionality and enhancements to Lasso CRM over the past 6 months, I thought I’d list off just a few highlights. Some items are big and some are small, but all of them were added to make our clients’...
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Finding a Unicorn: 5 Tips for Hiring the Right Online Sales Counselor
Incorporating an Online Sales Counselor (OSC) as part of your sales team is not a new concept for home builders, but it’s still surprising how many builders don’t use this model. Of course, I’m biased; prior to working at Lasso I was an OSC for 6 years and...
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Preheaders in Email – Are they necessary?
There are varying opinions on the importance of adding a preheader to your email template. When done right, it is not necessary to add a visible line of text at the top of your email, but it is very important to pay close attention to how this omission...
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