The Lasso Blog
LotVue: Interactive Site Maps to Increase Website Engagement
Home builders are looking for ways to improve home buyer engagement on their website. One way that's gaining traction is including real-time Interactive site maps that feature lot and plan availability. We asked Rajan Krishnamurty, Business Unit Leader for ECi...
read more
Product Update: Lasso CRM App for Zapier
Automatically Capture your LiveChat + CallRail Leads & Conversations into Lasso CRM Over the past year we’ve been busy adding new integrations to Lasso so you can work more efficiently. Today we’re excited to announce that you can now connect Lasso to your...
read more
Recap of IBS and BuilderTech 2019
It was another great year at the International Builders’ Show - three days filled with education sessions, presentations, and lots of new tech on the showroom floor! Sales Central: The Place to Be Lasso was a sponsor of Sales Central, hosted by NAHB’s...
read more
Embedding Tableau Reports
Recently we introduced the Lasso Data Export Service. This service allows you to automatically connect your Lasso data to your favorite business intelligence software without having to create your own data warehouse. For those using Tableau to create their...
read more
2019: The Year of Data… Studio
Lasso guest blogger Matt Riley of Builder Designs shares how data can be easily located, extracted and read with Google Data Studio. A New Data Diet 2019 is going to be the year that successful home builders make it a point to better digest their data - a...
read more
Product Update: Purchaser Tracking
Keeping track of your buyers needs to be simple. But if you're not using inventory or purchaser tracking software, it can sometimes be a challenge if the data in your system isn't organized and buyers are incorrectly tagged as prospects. That's why we're excited to...
read more
OSC of the Month | Christina Tamerlano
Our February OSC of the Month is Christina Tamerlano with Wonderland Homes in Denver, CO! Her team has just brought on a second Online Sales Counselor to help manage lead volume. Read on to learn exactly how they divide responsibilities and schedule their...
read more
Must-Attend Sales and Marketing Events at IBS 2019
Add These IBS Events to Your Calendar We are gearing up for the International Builders’ Show, February 19-21 in Las Vegas! With nearly 500 education events and 250 speakers, it’s sure to be an outstanding show. To help you narrow down your education...
read more
The Future is Now – Are You Ready to Engage Home Buyers?
Lasso guest blogger Jim Sorgatz of Outhouse, LLC explains what the cult film Blade Runner got right about future technology, and how home builders can embrace it today. Robots, Chatbots & Drones... Oh My! It’s hard to believe the iconic sci-fi thriller...
read more
Product Update: Lasso Data Export Service
We’re excited to introduce the new Lasso Data Export Service. The Lasso Data Export Service lets you directly access your data from your business intelligence (BI) software so you can build your own reports. Now you can dig deeper into your data and create...
read more
Lasso Live Episode #8: An Introduction to ECi MarkSystems
Lasso is proud to have recently joined the ECi Software Solutions family, and we're excited to bring our clients even more value through integrations like the one we've recently announced with ECi MarkSystems. In this episode of Lasso Live, we speak with...
read more
Partner Spotlight | Homefiniti by ONeil Interactive
Homefiniti by ONeil Interactive is a centralized solution for new home listing management, website content management, and much more for home builders. We spoke with Adam Van Bavel, ONeil's Business Development Manager, to learn more about this...
read more
OSC of the Month | Ashlee Locklear
Our Online Sales Counselor of the Month is Ashlee Locklear with Chesapeake Homes in Virginia Beach, VA. Learn her best practices for managing 350 new leads per month, tips for staying connected to the onsite sales team, plus her must-have tech tools for...
read more
Benefits of Using a CRM Designed for New Home Sales
Selling new construction can be fast paced one moment and a long, drawn out process the next. Buyers tell you reasons they need to move and then change their minds at the last minute. Keeping track of the conversations we have and our buyers' desires and...
read more
Join Lasso at IBS 2019
Let's Meet! Lasso is gearing up for a fantastic week at the 2019 NAHB International Builders' Show! The industry's largest trade show will take place February 19-21, 2019 at the Las Vegas Convention Center. We've been working on exciting new technology...
read more