The Lasso Blog
Are You Creating the Shopping Experience Your Buyers Want?
In today’s market, you likely don’t have an issue with lead generation or creating demand for your homes – we are living in an exceptional and exhausting time for new home sales and marketing. While this market comes with its challenges, who would have thought that...
How to Go Live on Social Media
The countdown starts, the green light turns on, and suddenly...YOU’RE LIVE! Has the fear set in yet? If so, know that there is really nothing that horrifying about going live on social media, unless of course, you have something in your teeth, or your pants are...
OSC of the Month | Nichole Smith
Lasso's OSC of the Month for April is Nichole Smith, Online Sales Consultant with D.R. Horton in Columbus, Ohio. In her interview, she shares the challenges she faces, her go-to closing technique, and advice for other OSCs in the industry. What was your career path to...
Lasso Consulting: Automating Sales Processes for More Effective Follow-up
Finding a sales methodology that’s right for your business is a great first step in helping your sales team succeed. The next big step is implementing one. An important—but often overlooked—part of that process includes setting up your CRM to support your new sales...
Lasso Consulting: Using the SSRU in a Hot Market
A CRM can help you automatically capture those who are ready to buy and nurture leads who aren’t quite ready. One real estate developer used Lasso to manage their leads in a hot market and uncover those who were truly ready to buy. After engaging the Lasso Consulting...
OSC of the Month | Mattie Tobey
Lasso’s March OSC of the Month is Mattie Tobey, New Home Specialist and Marketing for Classica Homes in Charlotte, North Carolina. In our interview, Mattie discusses how online sales has changed over the past few years, and shares the challenges in the role and advice...
TikTok: The Whole Song and Dance
If you think of social media as a “world” — with each platform its own continent — then TikTok is fruitful land discovered and inhabited by Generation Z. Although they may be wary at first, users on other continents are migrating to this new land to learn its language...
The Home Buying Process Is Changing—Are You Ready?
COVID has forced home builders to adopt a wide variety of technology to meet the needs of homebuyers in this new environment. Buyers are shopping for homes differently so builders need to sell differently. And with the high-demand, low-supply for homes, there is a...
OSC of the Month | Desiree Elderkin
Lasso’s OSC of the Month for February is Desiree Elderkin, New Home Concierge (NHC) with Kimberley Homes, in Edmonton, Alberta, Canada. In this interview, Desiree shares how she’s seen the industry change, challenges in the role, and advice for other OSCs. How long...
Sales and Marketing Events at IBSx
The International Builders' Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events you...
Builder Tech Spotlight | Alloy SmartHome
We’re always looking for ways to up our technology game—2020 made sure of that! The shift in home buying behavior meant a shift in the technology builders need to remain competitive. We interviewed Victor Furnells, Vice President of Sales for Alloy SmartHome, about...
OSC of the Month | Kendall Barnes
Lasso’s OSC of the Month for January is Kendall Barnes, New Homes Specialist with Hartford Homes in Northern Colorado. In this interview, Kendall shares her career path to becoming an OSC, tips for others in the industry, and how she overcomes the challenges in her...
3 Ways Algorithms Will Disrupt Your Marketing | New Home Sales and Marketing Tips 2021
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
Don’t Get Prepared…Stay Prepared | New Home Sales and Marketing Tips 2021
I think it’s safe to say 2020 has been an interesting year. Of course, we have all had our challenges. Some challenges were heart-breaking and some were actually positive and surprising. The housing market boom definitely falls into the positive category. And…we know...
5 Marketing Tips for New Home Sales Success | New Homes Sales and Marketing Tips 2021
Great markets tend to cover up bad decisions and processes, and we typically only uncover these mistakes once the tide has gone back out. Here are my top five things to stay focused on in 2021 for success next year and beyond: 1. Content: Content is still king, but...