The Lasso Blog
Sales and Marketing Events at IBSx
The International Builders' Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events you...
Builder Tech Spotlight | Alloy SmartHome
We’re always looking for ways to up our technology game—2020 made sure of that! The shift in home buying behavior meant a shift in the technology builders need to remain competitive. We interviewed Victor Furnells, Vice President of Sales for Alloy SmartHome, about...
OSC of the Month | Kendall Barnes
Lasso’s OSC of the Month for January is Kendall Barnes, New Homes Specialist with Hartford Homes in Northern Colorado. In this interview, Kendall shares her career path to becoming an OSC, tips for others in the industry, and how she overcomes the challenges in her...
3 Ways Algorithms Will Disrupt Your Marketing | New Home Sales and Marketing Tips 2021
A lot has been written about how consumer behavior has shifted, but very little about how A.I. has driven this shift. Algorithms will only become more central to how marketers connect with prospects and customers – and that has big implications to the structure of the...
Don’t Get Prepared…Stay Prepared | New Home Sales and Marketing Tips 2021
I think it’s safe to say 2020 has been an interesting year. Of course, we have all had our challenges. Some challenges were heart-breaking and some were actually positive and surprising. The housing market boom definitely falls into the positive category. And…we know...
5 Marketing Tips for New Home Sales Success | New Homes Sales and Marketing Tips 2021
Great markets tend to cover up bad decisions and processes, and we typically only uncover these mistakes once the tide has gone back out. Here are my top five things to stay focused on in 2021 for success next year and beyond: 1. Content: Content is still king, but...
OSC of the Month | Sara McCarthy
Lasso’s December OSC of the Month is Sara McCarthy, the Online Sales Team lead for eQ Homes in Ottawa, Ontario, Canada. In this interview, Sara shares her go to closing technique, how COVID impacted their team, and her advice to other teams in the industry. Tell us...
Top New Home Marketing Tips for 2021
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
Top New Home Sales Tips for 2021
What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
The Importance of “Face” | New Home Sales and Marketing Tips 2021
The concept of “Face” is an integral part of the Asian mindset. Everything revolves around face. One is either giving, saving, or losing face. Face refers to social standing, reputation, influence, dignity, and honor. We can all benefit from understanding the power...
5 Tips for Virtual Selling | New Home Sales and Marketing Tips 2021
As we all know, virtual sales presentations have become the ‘new normal’ in 2020. In virtual sales presentations you must still go through the same steps that you would in a face-to-face sales presentation. However, in a virtual presentation you also need to...
Embrace Technology, Don’t Fear It | New Home Sales and Marketing Tips 2021
I’m a technologist. I’ve never feared technology. I’ve always loved leveraging it to make work more efficient, and to minimize friction from the customer experience. My message for my home building friends in 2021 is not to fear progress but to harness it instead: In...
Start Focusing on What People Value | New Home Sales and Marketing Tips 2021
Writing these annual notes for my friends at Lasso is like writing in an annual diary. "Dear diary, what a year it's been." In the last year, we've seen the entire planet change behaviors almost overnight. And as always happens when stress and anxiety rule the day, we...
5 Steps to Building Trust | New Home Sales and Marketing Tips 2021
So, no one could have predicted what was in store for us in 2020, as we had quite literally never gone through anything like this before. Fortunately for all of us in the new home industry, we have enjoyed an unexpected housing boom due to a combination of people's...
The Language of the Sales Warrior | New Home Sales and Marketing Tips 2021
People are buying in today’s market. The only question is, whom are they buying from? They are buying from the sales warriors who separate themselves from the rest by believing, thinking, feeling, acting and executing their sales process differently. 2021 is the year...