The Lasso Blog
OSC of the Month | Kylie Byford
Lasso’s OSC of the Month for August is Kylie Byford with McCaleb Homes in Oklahoma. In this interview, Kylie shares her advice for other OSCs, her go-to closing technique, and the different technology she uses to get the job done! Tell us about your role and company I...
Product Tip: Embed Your Google Data Studio Reports into Lasso CRM
Making the right decisions about your sales and marketing programs requires you to have the necessary information available to you. \ With the Lasso Data Export Service, you can use third-party reporting tools like Google Data Studio to create in-depth, custom reports...
Jeff Shore Sales Leadership Summit 2020
We're excited to partner with Shore Consulting once again for the Jeff Shore Sales Leadership Summit 2020.. Join us for this two-day virtual event on July 16 & 17! This will be a full-scale, interactive experience streaming from their Nashville production studio....
OSC of the Month | Wendi Leatherwood
Lasso’s July OSC of the Month is Wendi Leatherwood, Online Sales Counselor for Neal Communities in Florida. In this interview, Wendi shares with us how she sees the role evolving in the next few years, her “go-to" closing technique, and tips for fellow new home sales...
Reputation Management on Social Media
When you receive a negative review on social media, do you react or respond? Do you immediately feel anger? Do you want to get defensive? When people REACT, they do so irrationally, on the spot, and out of a place of surprise or anger. RESPONDING, on the other hand,...
homebuilderTECH 2020
We're back! HomebuilderTECH 2020 is on! In conjunction with Builder Designs, Group Two Advertising, and Rendering House, we’re hosting a two-day VIRTUAL event, June 25 & 26, that focuses on the newest digital sales and marketing strategies for home builders....
How to Use Video in Your Email Marketing
Video in email has become a hot topic. It's a great way to keep your readers engaged and can increase your open rates by up to 6%. However, there is a misconception that inserting a video in an email means that it will play directly in the reader's inbox....
OSC of the Month | Haley Naebig
Lasso's June OSC of the Month is Haley Naebig, New Home Specialist for Level Homes in Baton Rouge, Louisiana. In this interview, Haley discusses the challenge of being an OSC, her go-to-closing technique, and the support she receives from DoYouConvert. Plus check out...
Top Reports for Sales Managers
Sales managers need to monitor traffic, sales team activities, and appointments on a regular basis. With the ups and downs of the market, combined with managing a remote team, you need to monitor the sales and marketing activities for your communities and projects...
5 Key Metrics Every Marketer Needs to Know
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
Staying Connected: What’s in your database?
In the final session in the 5-part webinar series, Angela McKay and Dave Betcher provide tips on keeping your database clean so you can focus on the registrants that matter most: Focus your communication on those prospects who are engaged. Marketers are hesitant to...
Staying Connected: New Rules of Email Marketing
In Part 4 of this 5-part series, Angela McKay and Dave Betcher discuss the new rules of email marketing and offer some tips you can use in today’s climate and going forward: Rethink your email marketing strategy. Take a step back, evaluate what you’re currently doing,...
7 Ways to Boost Email Deliverability Success
An email must jump two hurdles in the delivery ecosystem before it makes it into an inbox: the gateway and the spam filter. The gateway is the email service provider (ESP)—Gmail, Microsoft, Yahoo, etc. Your email marketing provider is responsible to get email to the...
Lasso CRM App for Zapier New Templates Now Available
We’re always looking for more tools that make it easier for us to connect with our prospects. However, as we build out our tool set, getting the data from one system to the other can be cumbersome without an integration. That's why last year we created the Lasso CRM...
Staying Connected: Sales Process 2.0
In Part 3 of this 5-part webinar series, Angela McKay and Dave Betcher discuss sales processes. A sales process is essentially a series of activities that you set up in Lasso to manage prospect and customer follow-up. It provides you with a systematic way to schedule...