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The Lasso Blog

Creating Certainty in Uncertain Times

Creating Certainty in Uncertain Times

With so much going on today, it is more important now than ever that as a leader, we need to provide people with the confidence and reassurance that they are making the right decisions. This is not easy. In a recent webinar, Chad Sanschagrin with Cannonball Moments,...

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Social Media 101 for Home Builders

Social Media 101 for Home Builders

Social media — an entire online world wrapped up into two, second-grade-level vocabulary words. Where to begin when breaking down social media for home builders? The most common questions we hear from home builders tend to learn towards: What sites should I be on?...

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IBS 2020 in Pictures

IBS 2020 in Pictures

This year's International Builders' Show (IBS) didn't disappoint! Lots of great education sessions to see and opportunities to meet and talk with our clients, partners and friends. It was great seeing old friends and meeting some new ones!  Thanks to everyone who...

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Sales and Marketing Events at IBS 2020

Sales and Marketing Events at IBS 2020

Add These IBS Events to Your Calendar The International Builders' Show (IBS) always has amazing education and information sessions...and this year is no exception. Three days filled with great content from top industry experts! To help you navigate which sales and...

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The Resolution of Risk-Taking

The Resolution of Risk-Taking

When a brand-new year approaches the mindset tends to be: what is my resolution for the new year? Studies have shown that roughly 80 percent of people do not keep their resolutions and the majority give up on them before the end of January – me included....

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All About Great CEX

All About Great CEX

Got your attention? And no, I did not misspell it! I mean great ‘Customer EXperience’. As we move further along the digital journey with our prospects and customers, customization and personalization are so vital. And when I say ‘customization’, I am not...

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3 Top Tips for Sales Success

3 Top Tips for Sales Success

As the sales coach and trainer, I have the opportunity to watch hundreds of video mystery shops every year. One thing I have learned is that no two sales presentations are ever alike. Everyone has their own, unique selling style. There is no “one size fits...

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Build Your 2020 Vision

Build Your 2020 Vision

Thanks to a healthy economy and the extension of record-breaking low interest rates, most of us are enjoying wonderful success across the country. Let’s remember to remain gracious and humble and still maintain a service mentality with our clients. It is...

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