The Lasso Blog
Top Reports for Sales Managers
Sales managers need to monitor traffic, sales team activities, and appointments on a regular basis. With the ups and downs of the market, combined with managing a remote team, you need to monitor the sales and marketing activities for your communities and projects...
5 Key Metrics Every Marketer Needs to Know
As marketers, we work hard to generate leads—we deal with a myriad of promotion possibilities and formulate a strategy to entice potential home buyers to inquire about our communities. In order to measure the effectiveness of these marketing programs, you need to have...
Staying Connected: What’s in your database?
In the final session in the 5-part webinar series, Angela McKay and Dave Betcher provide tips on keeping your database clean so you can focus on the registrants that matter most: Focus your communication on those prospects who are engaged. Marketers are hesitant to...
Staying Connected: New Rules of Email Marketing
In Part 4 of this 5-part series, Angela McKay and Dave Betcher discuss the new rules of email marketing and offer some tips you can use in today’s climate and going forward: Rethink your email marketing strategy. Take a step back, evaluate what you’re currently doing,...
7 Ways to Boost Email Deliverability Success
An email must jump two hurdles in the delivery ecosystem before it makes it into an inbox: the gateway and the spam filter. The gateway is the email service provider (ESP)—Gmail, Microsoft, Yahoo, etc. Your email marketing provider is responsible to get email to the...
Lasso CRM App for Zapier New Templates Now Available
We’re always looking for more tools that make it easier for us to connect with our prospects. However, as we build out our tool set, getting the data from one system to the other can be cumbersome without an integration. That's why last year we created the Lasso CRM...
Staying Connected: Sales Process 2.0
In Part 3 of this 5-part webinar series, Angela McKay and Dave Betcher discuss sales processes. A sales process is essentially a series of activities that you set up in Lasso to manage prospect and customer follow-up. It provides you with a systematic way to schedule...
Updates to the Lasso Template Library
Updated: April 8, 2020. Blog was originally published on May 8, 2019. Listening closely to your needs, not only have we developed a selection of eye-catching, mobile responsive templates, but we’ve categorized them in a way that just makes good sense. Select the...
Staying Connected: Communication Tips
In Part 2 of this 5-part webinar series, Angela McKay and Dave Betcher, offers some advice when communicating with prospects and customers using Lasso: Show some personality and be human! In addition to your messaging being more authentic, you also need to make sure...
OSC of the Month | Deborah Muro
Our OSC of the Month for April is Deborah Muro, Online Concierge at The New Home Company in Aliso Viejo, California. She has been in the new home construction industry for more than 15 years! In this interview, Deborah shares her views on how the industry has changed...
Communicating with Homebuyers in a Changing Market
The past couple of weeks have been filled with uncertainty that has impacted all aspects of our lives. We're all in this together—your prospects and buyers are feeling uncertain in the same way you are. Trying to find the best way to maintain connections with...
Staying Connected: Automation & Auto-Reply Emails
In Part 1 of this 5-part webinar series, Dave Betcher and Angela McKay offer some tips on using Lasso: Turn off automated sales process emails: Uncheck the Automate box for the scheduled emails associated with your sales processes. Delete automated email activities:...
Using Virtual Meeting Tools to Stay Connected
The norm for the home building industry is face-to-face, personal interaction—most people don’t make the biggest purchase of their lives online. Sales people have perfected their presentation--seeing success during model home visits and building relationships during...
Creating Certainty in Uncertain Times
With so much going on today, it is more important now than ever that as a leader, we need to provide people with the confidence and reassurance that they are making the right decisions. This is not easy. In a recent webinar, Chad Sanschagrin with Cannonball Moments,...
OSC of the Month | Madison Putnam
Our March OSC of the Month is Madison Putnam, Online Sales Consultant with Hunter Quinn Homes in Charleston, South Carolina. Madison shares her go-to closing technique, experience launching an OSC program, and tips for other online sales and marketing professionals....