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The Lasso Blog

Stop the Waste: 3 Reports for Ad Campaign Success

While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to...

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ICYMI: 5 New Features in Lasso CRM

In case you’ve missed hearing about some of the new functionality and enhancements to Lasso CRM over the past 6 months, I thought I’d list off just a few highlights. Some items are big and some are small, but all of them were added to make our clients’...

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Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a...

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Lasso CRM and MarkSystems to Exhibit at PCBC 2019

ECi Software Solutions is excited to exhibit at PCBC, May 30-31 in San Francisco! Stop by Booth #2234 to learn all about MarkSystems, Lasso CRM and LotVue for all your construction management, lead management, and interactive site map software needs. PCBC is the...

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Anatomy of a Perfect Email

As sales and marketing professionals, we’re always searching for better ways to craft the perfect email - one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...

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Join Us at homebuilderTECH

We’re excited to be part of homebuilderTECH! In conjunction with Builder Designs, Group Two Advertising, and Rendering House, we’re hosting a two day event, May 9 & 10, that focuses on the implementation of the newest digital sales and marketing strategies...

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