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The Lasso Blog

KPIs for New Home Sales Managers

KPIs for New Home Sales Managers

Sales managers need to be comfortable using their CRM tool and understand what the reports generated mean. There is a huge cost to generate leads going to sales so you need to know what activities the sales team are doing to convert them and what the actual conversion...

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Building a Data Driven Organization

Building a Data Driven Organization

In order make data a priority in your business, you need to create a culture that encourages the use of data and places importance on it across the organization. Despite spending millions of dollars on marketing, a relatively small percentage of home builders are...

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The Rise of the Self-Guided Tour

The Rise of the Self-Guided Tour

Self-guided home tours have arrived. This game-changing innovation is opening doors –– literally and figuratively –– for home builders and real estate companies across the country. From the Builder 100 to Zillow to leasing offices, the number of businesses providing...

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