by Thais Cuffy | Sep 19, 2018 | CRM Software, Guides
According to the State of Online Lead Follow-Up in 2018 from Lasso and Builder Partnerships, the internet is now the #1 driver of sales leads for home builders. To achieve the new home industry’s latest benchmarks for online sales success, builders should be...
by Thais Cuffy | Jun 22, 2018 | Lasso Live, Lead Management, New Home Sales
Steve Shoemaker from Ideal Homes share tips and advice Summer has officially begun, and in some markets, that might mean lower lead volume and sales velocity. There are ways, however, to maintain momentum throughout the slower months without spending more marketing...
by Kathy Thomas | Apr 16, 2018 | Lasso Live, Lead Management
We were thrilled to host our very first Facebook Live session last week! Our goal with the Lasso Live series is to share best practices in CRM and lead management as it relates to new home sales and marketing. We’ll host a new episode every few weeks with different...
by Thais Cuffy | Mar 11, 2014 | CRM Software, Lead Management
A Customer Relationship Management (CRM) system for new home sales is a highly effective tool to implement and keep track of your sales processes, but many ask the question: How do I create a sales process in the first place? While it’s easy to send a “Just touching...
by Thais Cuffy | Mar 6, 2014 | Lead Management, News, Online Sales & Marketing
The results of the 2013 Online Lead Follow-Up Survey are in, and they are surprising! Last year, many home builders and developers saw higher numbers of qualified traffic due to improving market conditions. Also, according to the National Association of Realtors®, 92...