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Let’s call it 20/20

Let’s call it 20/20

2020 seems the right year to talk about full transparency. Let’s call it 20/20! Too many times, we as an industry, think we can hide information to get our phones to ring, or get people to set an appointment at our model homes or sales offices, but with our industry...
Top New Home Marketing Tips for 2019

Top New Home Marketing Tips for 2019

We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home...
Top New Home Sales Tips for 2019

Top New Home Sales Tips for 2019

We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top sales tips and market conditions...
Recap of the 2018 International Builders’ Show

Recap of the 2018 International Builders’ Show

by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...