by Guest Author | Dec 5, 2019 | New Home Sales, Sales Tips
2020 seems the right year to talk about full transparency. Let’s call it 20/20! Too many times, we as an industry, think we can hide information to get our phones to ring, or get people to set an appointment at our model homes or sales offices, but with our industry...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, Marketing
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, New Home Sales
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top sales tips and market conditions...
by Thais Cuffy | Oct 29, 2018 | Online Sales & Marketing, Webinars
Last week, we hosted an information-packed webinar with BDX on connecting with modern, digitally-driven buyers through the home shopper journey. Melissa Morman, BDX’s Chief Experience Officer, took us through each touch point of the home buyer’s journey...
by Kathy Thomas | Jan 18, 2018 | Events
by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...