The Lasso Blog
Are You Entering the Right Information Into Your CRM System?
As many of us know from first-hand experience, buying a home is highly emotional. Real estate sales agents sell the concept of “home” more than merely a house. In fact, during the buying decision, emotion is nearly twice as important as logic. To accomplish our goal...
REALTORS(R): Can’t Live with ‘Em, Can’t Shoot ‘Em!
Have you ever worked with a REALTOR® who just didn’t seem to want to close the deal? Do you wish it were easier to work together to accomplish everyone’s ultimate goal – to sell a home? On Thursday, November 14, 2013, Kimberly Mackey of New Homes Solutions will...
Keyword Not Provided | Recent Google Changes and What They Mean
What’s Changed? If you’ve looked at your Lasso Analytics or Google analytics reports lately, you may have noticed an increase in the number of ‘N/A’ keywords. The search engine giant Google has recently changed the way keywords are tracked by encrypting all...
The Market is Back, Why Do I Need a CRM Strategy?
The statistics are encouraging. Home buyer confidence is up, foreclosures are down, home prices are leveling out, and the market is starting to shift from a buyer’s to a seller’s. You’re seeing it as both traffic and sales start to pick up. Things are going well;...
Get Results from Your Listings with New Home Feed
Do you ever wonder which new home listing directories are most effective? Or if your current listings are doing the job? On Thursday, October 3, Lasso teams up with Rick Phillips, CEO of NewHomeFeed.com to answer all your questions about listing directories. Geared to...
Special Characters in Email Subject Lines – Yes or No?
There are countless articles and blog posts dedicated to crafting the perfect subject line. Here's one from Lasso that we published a while back. The truth is no one has perfected the subject line. The main reason is that different tactics work for different...
Recreating Offline Experiences Online
For many real estate professionals, a successful home sale process of the past may have looked something like this: These days, however, the sales process is a lot less linear. It could look something like this: Do you see how much time is spent online in the second...
Start Fresh, Buy New Aims to Persuade Home Buyers
At the Jeff Shore Sales & Marketing Summit, held two weeks ago in Austin, the folks from new home listing website NewHomeSource.com presented this video: The reaction from the audience of new home industry executives and managers was palpable because the message...
Recap of Jeff Shore Sales and Marketing Summit 2013
Last Thursday and Friday, Lasso CEO Dave Clements and VP of Sales Dave Betcher attended Accelerate 2013: The Jeff Shore Sales & Marketing Summit, held at the historic Driskill Hotel in Austin, TX. Over 150 new home industry CEOs, owners and executives from across...
Why Planning is Paramount to CRM Deployment
“Just as you would have your construction team start building a community from architectural plans and drawings, having your sales leadership team follow planning steps will lay a rock solid foundation for CRM Success.” 7 Steps to Rapid CRM Success We often speak with...
Myers Barnes and Mike Lyon present “7 Laws of Sales Management”
Myers Barnes of Myers Barnes Associates and Mike Lyon of DoYouConvert.com are two of the biggest names in new home sales training, and we are thrilled to welcome them back to the Lasso Webinar Series! On Tuesday, September 10 at 9 a.m. PDT/12 p.m. EDT, Myers and Mike...
How CRM Helps Sales Agents Close More Deals
Oftentimes, onsite sales agents use CRM simply because their managers have asked them to so, without realizing it’s potential to help them earn more money. It’s not an outlandish statement. CRM that is custom-built for new home sales offers proven systems and...
Introducing Lasso’s New Explainer Video
We are VERY excited to reveal a little project we’ve been working on – Lasso’s first animated explainer video! Fun and relatable, this 1-minute video explains exactly what Lasso does, and why making the switch to CRM that’s custom-built for new home sales is so...
Why CRM Training is Important to Sales Success
Ongoing training is a critical factor in determining long-term CRM success and making the most of available features that are meant to convert leads into prospects and buyers. When implementing new homebuilder software or sales processes, we often focus intently on...
Creating and Using Infographics
Last month in the Lasso webinar “Rev Up Your Social Media,” author and expert Carol Morgan discussed using infographics to convey or promote an idea in new home sales. There were several questions surrounding that topic, so we thought it would be useful to answer them...