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  • The Lasso Blog

    News, tips, and events

    Accomplished industry veteran joins Lasso Data Systems as CRM Training and Services Specialist

    Cydney Troope, based in Atlanta, delivers Lasso CRM Homebuilder Software Training to clients across North America. Vancouver, Canada - (August 15, 2011) – Lasso Data Systems Inc., the leading designer and developer of cloud based “on-demand” CRM (C…click for more...

    Homes by Dickerson Chooses CRM Homebuilder Sales Software

    Premier North Carolina-based builder, Homes by Dickerson, selects Lasso Data Systems marketing & sales system. Vancouver, Canada - (July 20 2011)  Lasso Homebuilder CRM has been selected by Raleigh, North Carolina builder, Homes by Dickerson, as thei…click for more...

    Enchantment at PCBC

    Originally published at homebuilders.com. Last week, I had the pleasure of attending the Pacific Coast Builders’ Conference (PCBC) in San Francisco.  The event is always a great opportunity to meet up with some of our clients and friends and see the l…click for more...

    Seth Godin’s Email Checklist

    Seth Godin has written countless articles about the importance of permission-based email marketing. He recently reposted his email checklist from three years ago and it’s worth sharing.  The points are all still valid.  I’m sure we’ve all sent ema…click for more...

    Home builders Choose Lasso CRM for Project Sales and Marketing

    Lasso Real Estate CRM Software selected by 25 more developers in the first four months of 2010 Vancouver, Canada (June 3, 2010) - Lasso Data Systems, the recognized leader of Customer Relationship Management (CRM) solutions for the real estate industry, …click for more...

    Kimberly Mackey on Agent Bonuses versus Commissions

    We recently came across this great article from Kimberly Mackey, Sales & Management Consultant & Trainer for builders and developers. I Was Wrong! There, I Said It. (and you may be making the same mistake.) Anyone who knows me, knows that it …click for more...

    Do We Hide Behind Email?

    Originally published on Homebuilders.com We talk often about the importance of follow up and ‘the process’ of effective lead nurturing in real estate sales and marketing. Advances in email technology allow us to distribute and share information to …click for more...

    Lasso Announces Integration with NewHomeSource.com and Move New Homes

    Lasso Data Systems, uniquely focused on CRM homebuilder software solutions for the residential new-home indust ry, announces seamless integration with Builder Digital Experience (BDX), the leader in new home portals in the United States. (more……click for more...

    ILoveLasso.com – The Lasso Fan Site

    A few months ago, we introduced a campaign where we asked our users to provide feedback on how they use Lasso to market and sell their prospects and homebuyers; and to offer suggestions on how we can improve. And to say thanks, we contributed $5 to Ha…click for more...

    Are you reaping the full benefits of PR?

    Lasso's upcoming webinar on April 14th - Public Relations vs. Marketing:  How to Use Both to Reach and Influence Homebuyers - features PR expert Carol Ruiz of red rocket LA. More and more home builders and developers use social networks like F…click for more...
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