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    News, tips, and events

    Gut-based or Data Driven Marketing?

    With the explosion of online marketing in recent years there is more and more data available to help home builders in their decision making – especially about marketing.  Will data driven intelligence increasingly replace decisions made from past exper…click for more...

    Follow Up Starts at the Top

    I had a revelation today.  About follow up and sales culture – this following visits and discussions with several clients across North America in the last few months about sales and CRM, including chats with sales teams, online sales counselors, manage…click for more...

    Lasso Sponsors SEBC Sales Academy Day

    Join Lasso at the Southeast Building Conference in Orlando!  In our ongoing commitment to education for homebuilder marketing and sales professionals, we are pleased to be a platinum sponsor of the Sales Academy on Friday, July 27th.  There are very few…click for more...

    Builder Tech @ PCBC 2012 – What a Party!

    Lasso, along with our fabulous Builder Tech friends: Builder Designs, Zillow, New Home Feed, NewHomesDirectory.com, Focus 360 and Mike Lyon and Myers Barnes, hosted a great party at PCBC in San Francisco on June 27th.  The cocktail reception took place a…click for more...

    Hunter Homes Selects Lasso Home Builder CRM for Marketing & Sales

    Leading Huntsville Alabama home builder views CRM as core to marketing, sales and homebuyer satisfaction Vancouver, Canada - (June 14, 2012) – Lasso Data Systems, leading provider of CRM homebuilder software solutions for the residential new-home indus…click for more...

    Great Practical Guide for Selling New Home Communities

    Mark West, principal of Epic Real Estate Solutions, recently authored this excellent practical  guide about selling in today’s market.   It contains down to earth advice and some great questions to ask (and act on) specific to four pillars of selling…click for more...

    Email Template Editor Training Sessions

    On June 12th, Lasso will be releasing a new email template editor.  Learn more about these changes here. Complimentary training sessions will be available for all Lasso users.  We encourage everyone who creates email templates in Lasso to attend one of…click for more...

    Announcing a New Email Template Editor Coming June 12th

    Email marketing is a primary communication strategy for most home builders – it’s effective, quick and inexpensive.  Lasso’s built-in mass email function is extremely popular – we distribute millions of emails each month to prospective home buyer…click for more...

    The Joy When it all Works Together

    We have a saying around Lasso – that good selling combines the right people, process and technology. Here is a perfect example of a client putting ‘it’ all together.   The scenario, Woodbridge Homes is a real estate developer that builds subu…click for more...

    Join Us at PCBC in San Francisco!

    PCBC is the largest homebuilder and developer conference on the west coast. The conference provides builders with innovative ideas, education, networking and an exhibit floor showcasing major manufacturers and service providers! Learn more about PCBC here…click for more...
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