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    News, tips, and events

    Do We Hide Behind Email?

    Originally published on Homebuilders.com We talk often about the importance of follow up and ‘the process’ of effective lead nurturing in real estate sales and marketing. Advances in email technology allow us to distribute and share information to …click for more...

    Lasso Announces Integration with NewHomeSource.com and Move New Homes

    Lasso Data Systems, uniquely focused on CRM homebuilder software solutions for the residential new-home indust ry, announces seamless integration with Builder Digital Experience (BDX), the leader in new home portals in the United States. (more……click for more...

    ILoveLasso.com – The Lasso Fan Site

    A few months ago, we introduced a campaign where we asked our users to provide feedback on how they use Lasso to market and sell their prospects and homebuyers; and to offer suggestions on how we can improve. And to say thanks, we contributed $5 to Ha…click for more...

    Are you reaping the full benefits of PR?

    Lasso's upcoming webinar on April 14th - Public Relations vs. Marketing:  How to Use Both to Reach and Influence Homebuyers - features PR expert Carol Ruiz of red rocket LA. More and more home builders and developers use social networks like F…click for more...

    How Healthy is Your CRM Database?

    At Lasso, one of the responsibilities of our marketing team is to think about and determine the best way to communicate with our leads and prospects. These registrants are in our database because they either viewed our online demo, subscribed to our qua…click for more...

    Heartland Homes Selects Lasso Homebuilder CRM Software

    Lasso Data Systems, leading provider of CRM homebuilder software solutions for the residential new-home industry, has been selected as Heartland Homes' CRM sales software to manage prospect and purchaser information across its portfolio of resident…click for more...

    Influencing the Buying Process: Selling Today’s Homebuyer

    Lasso is pleased to announce our latest webinar, featuring Jason Forrest. On Thursday, February 17th, Jason will provide you with strategies and tactics to shorten the sales cycle while becoming a trusted advisor and influencer during the buying proce…click for more...

    Ideal Homes Selects Lasso Homebuilder CRM Software

    Lasso Data Systems, leading provider of CRM homebuilder software solutions for the residential home building industry, announces that Ideal Homes of Oklahoma, is deploying Lasso CRM software to manage their prospects and purchasers across their Oklahom…click for more...

    Why Lead Nurturing Fails

    We all know that a lead nurturing strategy is an important part of new home sales. Not all leads are ready to make a purchase right away and there needs to be a strategy in place to help them through the process to become “sales-ready”.  The challe…click for more...

    Singh Homes Selects Lasso Home Builder CRM Solution

    Vancouver, BC (December 22, 2010) – Lasso Data Systems, the leading provider of Customer Relationship Management (CRM) solutions for the home building industry, is delighted to announce that Singh Homes, a Michigan-based real estate developer, has sel…click for more...
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