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    Lasso Live with Sara Williams

    Lasso Live with Sara Williams: 5 Ways to Make Your Follow-Up Stand Out

    We were thrilled to host our very first Facebook Live session last week! Our goal with the Lasso Live series is to share best practices in CRM and lead management as it relates to new home sales and marketing. We’ll host a new episode every few week…click for more...

    Help! My Sales Team Won’t Use CRM

    How to Increase CRM Adoption CRM is primarily a tool to help sales team become more efficient, productive and successful. While there are terrific secondary benefits, like reporting and website analytics, “customer relationship” literally (and figu…click for more...

    The State of Online Lead Follow-Up in 2018 [INFOGRAPHIC]

    New Survey from Lasso and Builder Partnerships Lead volume is important, but the quality and consistency of follow-up are major precursors to sales. We wanted to understand how home builders are following up with online leads in 2018. In a joint survey…click for more...

    Online Marketing Basics for Home Builders: Measuring Campaigns (Part 3 of 3)

    Measure Campaigns and Make Informed Decisions Every marketer needs to understand the traffic coming to their website, and Google Analytics is the most popular way to measure campaigns and make informed decisions.   Google Analytics gives you…click for more...

    Online Marketing Basics for Home Builders: Driving Traffic (Part 2 of 3)

    In this 3-part series, we provide explanations and actionable tips for the three major components of an online marketing campaign for home builders: landing pages, driving traffic to your landing page, and measuring results.   With your lan…click for more...

    Online Marketing Basics for Home Builders: Landing Pages (Part 1 of 3)

      In this 3-part series, we provide explanations and actionable tips for the three major components of an online marketing campaign for home builders: landing pages, driving traffic to your landing page, and measuring results. 3 Components o…click for more...

    Building Consistent Sales Through a Systematic Approach

    Dave Betcher, Lasso’s VP of Sales, is a featured columnist in the March/April edition of NAHB National Sales & Marketing Council’s publication, Sales & Marketing Ideas.   Use a Sales Process to Create A Strong Pipeline In the la…click for more...

    The Process

    Lasso guest blogger Jason Forrest breaks down how a process drives results, in new home sales and in national championship football.   Let Your Process Take Care of the Results Whether you’re selling a home or developing a marketing plan, …click for more...

    Increase Online Conversion Rates by Leveraging CRM

    New Year, New Benchmarks In the recent Professional Builder article, “New Year, New Benchmarks for Measuring Online Sales,” Mike Lyon unveiled the latest indicators of online sales success for the new home industry. It’s no surprise that as h…click for more...

    Top Qualities of an Online Sales Counselor

    Characteristics and Skills to Consider when Hiring an OSC Although only 1 in 5 small to medium-sized builders today use an Online Sales Counselor, these numbers are steadily increasing. Builders of this size who successfully implement OSC programs are …click for more...
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