The Lasso Blog

News, tips, and events

BuilderTech 2017

Photo Recap of BuilderTech 2017 at IBS Orlando

Thanks to everyone who stopped by Lasso’s booth at IBS, and to everyone who attended BuilderTech 2017! Each year, we are humbled by the number of friends, clients, and soon-to-be-clients who take the time to visit us at the Builders’ Show. It’s …click for more...
2017 New Home Sales and Marketing Tips

Top New Home Sales & Marketing Tips for 2017

To kick off the new year, we are bringing you a brand new compilation of sales and marketing advice from the new home industry's top experts. (Check out 2016's tips here.) These are the thought leaders behind the most successful sales teams in the co…click for more...

Happy Holidays From Our Family to Yours

Dear Lasso Friends, As we near the end of 2016, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2017! Amid much economic and political turmoil across the globe, 2016 …click for more...
Online Lead Listing Integration with Lasso

Capture Leads from Zillow and Other Online Listing Directories – Instantly, Automatically

The Internet is a powerful force in today’s home buying process. According to The Zillow Group Report on Consumer Housing Trends, nearly 9 out of 10 home shoppers conduct research online before making an investment. Listing directories, like Zillow,…click for more...
Lasso's Must-Attend Events for IBS 2017

Lasso’s Must-Attend Events at IBS 2017

  It’s our favorite time of year! The International Builders’ Show is January 10-12 in Orlando, FL, and we’re getting ready for the festivities! Lasso is an exhibitor this year, so we’re preparing our booth, booking hotel rooms, and p…click for more...
6 Steps to Creating a Facebook Lead Ads Campaign

6 Steps to Creating a Facebook Lead Ads Campaign

    For a number of years, Facebook has provided opportunities for companies to promote content to targeted demographic groups. One of its most recent advertising platforms, Facebook Lead Ads, has exploded onto the lead generation scen…click for more...
Email Activities in Lasso

Enhanced Email Tracking in Lasso

Lasso users have always been able to track the success rates of mass emails. Now, you can track the same information for email activities completed from the Sales Center Homepage. Why this is Important Email tracking allows you to see open rates, cl…click for more...
Lasso's new Sales Center Dashboard

Introducing the New Sales Center Homepage

The central hub of Lasso, the Sales Center Homepage has been redesigned and we’d like to give you a Preview! Some of the improvements made include: Streamlined and improved the display, navigation, making it easier to use Better accessibil…click for more...
Jerry Bauer and Dave Clements

Jerry Bauer Joins Lasso CRM as Chief Operating Officer

Experienced software executive to play strategic role in fulfilling Lasso’s vision and growth Lasso Data Systems Inc., the leading designer and developer of cloud-based, on-demand Customer Relationship Management (CRM) software for the home bui…click for more...
facebook-mobile

Capture Facebook Leads in Lasso… Automatically

If you follow Kevin Oakley at Do You Convert, or online marketing trends in general, you know that Facebook Lead Ads have surfaced as a major contender in lead generation.  Facebook makes it easy and fast for prospects to sign up for more informatio…click for more...
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