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    News, tips, and events

    7 Steps to Maintain a Clean Database

    Cleaning up your database is a great end-of-year project so that you can move into the next year with improved data. We have written about this topic before, for example, sending the right communication to the right contact to improve email deliverab…click for more...

    OSC of the Month | Jodie McCormick

    We are excited to introduce the OSC of the Month series to the Lasso Blog! This series began in the Facebook group, Selling New Homes Online, which Lasso helps moderate. These Online Sales Counselors have so many great tips and insightful advice, …click for more...
    Lasso Live with Angela McKay

    Lasso Live Episode #5 | CRM Adoption: 5 Ways to Make it Easier

    In our most recent episode of Lasso Live, we spoke with Angela McKay, Lasso's VP of Client Experience, to learn five ways make CRM adoption easier. We know that getting a sales team to use a new system can be challenging. These five steps have been pr…click for more...

    The 2018 DYC Online Sales & Marketing Summit

    Do You Convert’s Online Sales & Marketing Summit is back, and Lasso will be there! We’re excited to be a sponsor for this year’s event, held September 13-14th at the W Dallas Victory, in Dallas, TX! Mike Lyon and Kevin Oakley have an incred…click for more...
    Virtual Reality in New Home Marketing

    What Every Home Builder Should Know about Augmented and Virtual Reality

    AR and VR: The Future of New Home Marketing Lasso guest blogger John Lee of Rendering House shares his vision of new home marketing by the year 2020. Selling new homes is one of the toughest jobs on the planet. Home builders have to convince today…click for more...

    10 Home Builders to Follow on Instagram in 2018

    With 1 billion active monthly users, Instagram is a social force to be reckoned with. Driven by imagery, hashtags and live video, the platform should be part of every home builder's marketing mix. Here are some fun facts about Instagram for business…click for more...

    Lasso Live Episode #4 | How to Avoid the Summer Slowdown

    Steve Shoemaker from Ideal Homes share tips and advice Summer has officially begun, and in some markets, that might mean lower lead volume and sales velocity. There are ways, however, to maintain momentum throughout the slower months without spen…click for more...

    Meet the Lasso Team at PCBC 2018

      We're excited to attend PCBC, June 27-28, 2018 in San Francisco! Lasso's VP of Sales, Dave Betcher, and VP of Client Experience, Angela McKay, will be on hand to meet with both current and prospective clients. Learn about the Lasso's latest…click for more...
    Document Management Registrant Profile

    Document Management at the Registrant Profile

    Lasso users can now attach documents to the Registrant Profile. This new functionality gives sales agents a place to store information about their prospects, REALTORS®, or clients. With a single click, you can now upload a wide variety of file types …click for more...

    Avoid a Google Penalty

    What Home Builders Need to Know About the Impending Secure Website Requirements   Unlike online banking or e-commerce, home builders’ websites rarely handle sensitive information like credit card payments or social security numbers. That mean…click for more...
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