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    News, tips, and events

    Happy Holidays from Lasso CRM

    Dear Lasso Friends, As we approach the end of 2017, on behalf of the entire Lasso team, I would like to wish you and your families the very best during the Holiday Season and for 2018! 2017 has been another strong year for North American homebuild…click for more...

    Looking to Up Your Marketing Game? Start With the Basics.

    Guest post by Mollie Elkman of Group Two Advertising Every day, marketers and business owners are faced with “the next big thing” in marketing. Whether it’s tools surrounding native advertising, or plain-old public relations, the choices are …click for more...

    Must-Attend Sales and Marketing Events at IBS 2018

    The International Builders' Show, held January 9-11, 2018 in Orlando, Florida, offers some of the best education in the industry. With over 400 seminars, presentations and workshops, it can be difficult to choose which ones to attend. To make it ea…click for more...

    NEW GUIDE: Automating Your Sales Process with CRM

    Automation is the key to a successful sales process. In this newly published Lasso guide, you’ll learn why automation matters, and how it helps keep your sales team organized, efficient and one step ahead of the competition, including: Expectati…click for more...

    17 Things We Learned in 2017

      Each year we learn more and strive to do better than the year before, and 2017 was no exception. This was a great year for the Lasso Team, and for many of our clients and partners as well. We thought we’d sum it all up in 17 things we lear…click for more...

    It’s Time to Think about Holiday Marketing

    Thanksgiving is a perfect time to show the human side of your brand. Sending a note of good wishes to prospects casts a warm light on your business that might go unnoticed any other time of year. Below are some things to consider when creating a holiday e…click for more...

    Highlights from the Economic Outlook Webinar with Zillow Group

    Update on the housing market today, and where we're headed in 2018 Lasso recently hosted a webinar with Zillow Group on the state of the housing market in the U.S., and where it’s headed in 2018. Dr. Skylar Olsen, Zillow Group’s Senior Economist,…click for more...
    Email Marketing Fast 5 Series

    5 Tips to Increase Email Open Rates

    Email Marketing Fast Fives | Article #6 Lasso’s monthly blog series, Email Marketing Fast Fives, explores best practices in email design, list management and deliverability in 5 easy tips per article.    While open rate is not the only m…click for more...

    Why Fall is the Perfect Time to Invest in CRM

    There is always talk of the cyclical nature of our industry. New home sales tend to get a boost in the spring and fall when the winter and summer holidays are over. Schools, people and organizations are "back to business." Even with increased sales ac…click for more...
    Professional Builder September 2017

    Lasso CRM Voted Favorite Sales Software Among Home Builders

    Results from the Professional Builder Technology Survey   Participants in Professional Builders’ 2017 Builder Technology and Social Media Survey listed Lasso CRM as a favorite or most often used software program for new home sales.   …click for more...
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