The Lasso Blog

News, tips, and events

Lasso to Sponsor PCBC Education Workshop

Next Level Online Sales & Marketing - June 28th at PCBC   Lasso is proud to sponsor the PCBC Education Workshop, “Next Level Online Sales & Marketing,” presented by Mike Lyon and Kevin Oakley. The session takes place Wednesday, June…click for more...
The 2017 Home Builder Online Follow-Up Survey

The 2017 Home Builder Online Follow-Up Survey is Now Available

Learn where you can out-perform your competition. The 2017 Home Builder Online Follow-Up Survey is now available for download. In this year’s study, Lasso and Do You Convert investigated if online leads are treated differently based on their source…click for more...
How to get online leads to respond faster

6 Ways to Get Online Leads to Respond Faster

According to Kevin Oakley in the Professional Builder article, “The Perfect Marketing Budget for 2017,” today’s home builder spends about 30 percent of their marketing budget on online campaigns. While on the low end, that's still a significant …click for more...
OSC Tools of the Trade

6 Tools of the Trade for an Online Sales Counselor

#OSCNation: An OSC's Wish List For many home builders and developers, the role of the Online Sales Counselor (or Internet Sales Specialist) has become indispensable. Some organizations are seeing 30 percent or more of total annual sales originate with …click for more...
the millennial home buyer

Your Millennial Home Buyer Questions Answered

5 Questions To Help Assess Your Millennial Home Buyer Marketing Strategy: Q&A from the March 9th Webinar with Group Two This guest post was written by Andy Bergren with Group Two Advertising. Millennial homebuyers will play a significant role in…click for more...
Lasso Appointments and SMS Reminders

Calendar Invites and SMS Reminders in Lasso

We are pleased to announce new functionality that helps you communicate better with your prospects. Appointments created within Lasso include an option to send a calendar invite as well as SMS (text) prior to the appointment as a reminder. With calend…click for more...
Lasso Guide

New Lasso Guide: Creating Follow-Up Processes to Engage Home Buyer Prospects

Follow-Up Processes Made Easy Home builders and developers with defined follow-up processes engage more prospects and have higher conversion ratios than those who don't. But identifying and implementing processes isn’t always so easy. In the recen…click for more...

The Modern Prospect’s Journey – Webinar Q&A

The most commonly asked questions about Facebook, online follow-up, and lead sources.   Earlier this month, Mike Lyon and Kevin Oakley from Do You Convert presented the webinar, “The Modern Prospect’s Journey: Are You Keeping Up?” Thei…click for more...

Upcoming Webinar: How to Market to Millennial Home Buyers

Millennials are predicted to soon make up 33% of the home buyer market. Millennials will play a significant role in increasing the homeownership rate this year. Are you prepared to reach them? On Thursday, March 9 at 12 PM Eastern, Group Two Adverti…click for more...

Dave Betcher Presents at Builder Partnerships’ 2017 Executive Summit

Lasso’s Vice President of Sales, Dave Betcher, will present to a group of leading regional home builders at the 2017 Executive Summit, hosted by Builder Partnerships. The event, called “A Peek at the Future: Revival of the Housing Industry,”…click for more...
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