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    News, tips, and events

    The 2018 DYC Online Sales & Marketing Summit

    Do You Convert’s Online Sales & Marketing Summit is back, and Lasso will be there! We’re excited to be a sponsor for this year’s event, held September 13-14th at the W Dallas Victory, in Dallas, TX! Mike Lyon and Kevin Oakley have an incred…click for more...
    Virtual Reality in New Home Marketing

    What Every Home Builder Should Know about Augmented and Virtual Reality

    AR and VR: The Future of New Home Marketing Lasso guest blogger John Lee of Rendering House shares his vision of new home marketing by the year 2020. Selling new homes is one of the toughest jobs on the planet. Home builders have to convince today…click for more...

    10 Home Builders to Follow on Instagram in 2018

    With 1 billion active monthly users, Instagram is a social force to be reckoned with. Driven by imagery, hashtags and live video, the platform should be part of every home builder's marketing mix. Here are some fun facts about Instagram for business…click for more...

    Lasso Live Episode #4 | How to Avoid the Summer Slowdown

    Steve Shoemaker from Ideal Homes share tips and advice Summer has officially begun, and in some markets, that might mean lower lead volume and sales velocity. There are ways, however, to maintain momentum throughout the slower months without spen…click for more...

    Meet the Lasso Team at PCBC 2018

      We're excited to attend PCBC, June 27-28, 2018 in San Francisco! Lasso's VP of Sales, Dave Betcher, and VP of Client Experience, Angela McKay, will be on hand to meet with both current and prospective clients. Learn about the Lasso's latest…click for more...
    Document Management Registrant Profile

    Document Management at the Registrant Profile

    Lasso users can now attach documents to the Registrant Profile. This new functionality gives sales agents a place to store information about their prospects, REALTORS®, or clients. With a single click, you can now upload a wide variety of file types …click for more...

    Avoid a Google Penalty

    What Home Builders Need to Know About the Impending Secure Website Requirements   Unlike online banking or e-commerce, home builders’ websites rarely handle sensitive information like credit card payments or social security numbers. That mean…click for more...

    Lasso Integration Spotlight | AtlasRTX

    We are thrilled to partner with AtlasRTX, an AI (artificial intelligence) chatbot solution for home builders, to create one of Lasso's first pre-built software integrations! AtlasRTX works alongside your human teams to create an amazing customer exper…click for more...

    Lasso Live Episode #3 | API Q&A

    On Thursday, May 24th we answered your questions live about the new Lasso API! In the most recent episode of Lasso Live on Facebook, Tolga Canatan, Lasso's VP of Client Services, discussed what an API is and how home builders and developers are using i…click for more...

    A GDPR Primer: Understanding Your Role

    The General Data Protection Regulation (GDPR) came into effect May 25, 2018. Under the umbrella of protecting privacy of their residents, the focus of this regulation is on the collection of personal data for those living in the European Union (EU). …click for more...
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