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Watch The Webinar

The Lasso Webinar Series

Featuring leading industry experts from the home building industry, these free 30-45 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.

The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers
The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers

Presenter: Ben Keal, Private Communities

Date: December 6, 2018

Tools of the Trade
Tools of the Trade

Presenters: Matt Riley, Jake Scherrer, John Lee, Dave Betcher

Date: November 27, 2018

The Elephant in the Boardroom
The Elephant in the Boardroom

Presenter: David Allison

Date: November 15, 2018

Connecting with Buyers Throughout the Home Shopper Journey
Connecting with Buyers Throughout the Home Shopper Journey

Presenter: Melissa Morman, BDX

Date: October 24, 2018

Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience
Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience

Presenter: Laura Smous, AtlasRTX

Date: October 10, 2018

Double Down for New Home Sales Success | Part 1
Double Down for New Home Sales Success | Part 1

Presenter: Kimberly Mackey

Date: September 6, 2018

Double Down for New Home Sales Success | Part 2
Double Down for New Home Sales Success | Part 2

Presenter: Roland Nairnsey

Date: September 13, 2018

Stand Out (Don’t Sell Out)
Stand Out (Don’t Sell Out)

Presenter: Will Duderstadt

Date: July 26, 2018

Metrics that Matter: How to Measure Online Marketing Success
Metrics that Matter: How to Measure Online Marketing Success

Presenter: Matt Riley

Date: May 23, 2018

Social Media Marketing for Your Business
Social Media Marketing for Your Business

Presenter: Carol Morgan

Date: May 3, 2018

What Are You Doing Wrong with Your CRM?
What Are You Doing Wrong with Your CRM?

Presenter: Dave Betcher

Date: April 19, 2018

Frenemies: How A.I. Chatbots Make New Home Sales More Human
Frenemies: How A.I. Chatbots Make New Home Sales More Human

Presenters: Kimber Gabryszak & Laura Smous

Date: March 22, 2018

Supercharge your Marketing with Google UTMs & Landing Pages
Supercharge your Marketing with Google UTMs & Landing Pages

Presenter: Andrew Peek

Date: February 22, 2018

Managing Yourself to Greater & Consistent Sales Success
Managing Yourself to Greater & Consistent Sales Success

Presenter: Ralph Williams

Date: November 16, 2017

Economic Outlook: Where the Housing Market is Headed
Economic Outlook: Where the Housing Market is Headed

Presenter: Dr. Skylar Olsen

Date: November 1, 2017

How Do I Get My Digital Marketing to Drive Leads?
How Do I Get My Digital Marketing to Drive Leads?

Presenter: Andy Bergren

Date: October 17, 2017

A Disciplined Approach to Sales
A Disciplined Approach to Sales

Presenters: Dave Betcher & Dylan Wykes

Date: September 21, 2017

Is it Time to Grow Your Online Sales Team?
Is it Time to Grow Your Online Sales Team?

Presenters: Sara Williams & Anna Hoffpauir

Date: July 11, 2017

Email Marketing that’s Compliant AND Effective: Is It Possible?
Email Marketing that’s Compliant AND Effective: Is It Possible?

Presenter: Dave Betcher

Date: May 25, 2017

CASL Revisited: Are You Ready for July 1, 2017?
CASL Revisited: Are You Ready for July 1, 2017?

Presenter: Dave Betcher

Date: May 24, 2017

How to Market to Millennial Home Buyers
How to Market to Millennial Home Buyers

Presenter: Andy Bergren

Date: March 9, 2017

The Modern Prospect’s Journey: Are You Keeping Up?
The Modern Prospect’s Journey: Are You Keeping Up?

Presenter: Mike Lyon & Kevin Oakley

Date: February 9, 2017

Keep it Simple: Creating a Sales Process that Works
Keep it Simple: Creating a Sales Process that Works

Presenter: Dave Betcher

Date: June 16, 2016

Elevate Your Email Marketing
Elevate Your Email Marketing

Presenter: Dave Betcher

Date: May 18, 2016

Social Media Toolbox
Social Media Toolbox

Presenters: Andy Bergren & Chelsey Keenan

Date: April 21, 2016

Homebuilder Follow-Up in 2016: How Do You Stack Up?
Homebuilder Follow-Up in 2016: How Do You Stack Up?

Presenters: Mike Lyon & Dave Betcher

Date: March 10, 2016

Buying the Experience
Buying the Experience

Presenter: Jeff Shore

Date: October 13, 2015

Presale Without Fail: How to Launch Your New Communities Off Like a Rocket
Presale Without Fail: How to Launch Your New Communities Off Like a Rocket

Presenter: Kevin Oakley

Date: September 24, 2015

Selling Successfully Across Cultures
Selling Successfully Across Cultures

Presenter: Michael Landers

Date: May 6, 2015

No Lead Left Behind: Launching an Online Sales Program
No Lead Left Behind: Launching an Online Sales Program

Presenter: Sara Williams

Date: March 11, 2015

The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey
The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey

Presenter: Mike Lyon

Date: February 26, 2015

Lights, Camera, Action! The Power of Video in New Home Sales
Lights, Camera, Action! The Power of Video in New Home Sales

Presenter: Mike Lyon

Date: November 6, 2014

5 Proven Ways to Convert More Leads
5 Proven Ways to Convert More Leads

Presenter: Mike Lyon

Date: February 20, 2014