Watch The Webinar
The Lasso Webinar Series
Featuring leading industry experts from the home building industry, these free 30-45 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.
The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers
Presenter: Ben Keal, Private Communities
Date: December 6, 2018
Tools of the Trade
Presenters: Matt Riley, Jake Scherrer, John Lee, Dave Betcher
Date: November 27, 2018
Connecting with Buyers Throughout the Home Shopper Journey
Presenter: Melissa Morman, BDX
Date: October 24, 2018
Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience
Presenter: Laura Smous, AtlasRTX
Date: October 10, 2018
Metrics that Matter: How to Measure Online Marketing Success
Presenter: Matt Riley
Date: May 23, 2018
Frenemies: How A.I. Chatbots Make New Home Sales More Human
Presenters: Kimber Gabryszak & Laura Smous
Date: March 22, 2018
Supercharge your Marketing with Google UTMs & Landing Pages
Presenter: Andrew Peek
Date: February 22, 2018
Managing Yourself to Greater & Consistent Sales Success
Presenter: Ralph Williams
Date: November 16, 2017
Economic Outlook: Where the Housing Market is Headed
Presenter: Dr. Skylar Olsen
Date: November 1, 2017
Is it Time to Grow Your Online Sales Team?
Presenters: Sara Williams & Anna Hoffpauir
Date: July 11, 2017
Email Marketing that’s Compliant AND Effective: Is It Possible?
Presenter: Dave Betcher
Date: May 25, 2017
The Modern Prospect’s Journey: Are You Keeping Up?
Presenter: Mike Lyon & Kevin Oakley
Date: February 9, 2017
Homebuilder Follow-Up in 2016: How Do You Stack Up?
Presenters: Mike Lyon & Dave Betcher
Date: March 10, 2016
Presale Without Fail: How to Launch Your New Communities Off Like a Rocket
Presenter: Kevin Oakley
Date: September 24, 2015
No Lead Left Behind: Launching an Online Sales Program
Presenter: Sara Williams
Date: March 11, 2015
The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey
Presenter: Mike Lyon
Date: February 26, 2015
Lights, Camera, Action! The Power of Video in New Home Sales
Presenter: Mike Lyon
Date: November 6, 2014
