BLOG   |  CONTACT   |  1.866.526.9955

Watch The Webinar

The Lasso Webinar Series

Featuring leading industry experts from the home building industry, these free 30-45 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.

Upcoming Webinars:

Beyond Design

Elevating Your Email Marketing

Presenters: Angela McKay, Lasso CRM & Dave Betcher, Lasso CRM
Date: June 27, 2019, 9 a.m. PT/12 p.m. ET

In this 45-minute Lasso Webinar, learn more about developing an email strategy and the key elements that builders need to focus on.

Beyond Design Elevating Your Email Marketing
Beyond Design Elevating Your Email Marketing

Presenters: Angela McKay & Dave Betcher

Date: June 27, 2019

The Modern Marketing Team
The Modern Marketing Team

Presenter: Carol Morgan, Denim Marketing & Angela McKay, Lasso CRM

Date: May 23, 2019

Journey from Prospect to Purchaser
Journey from Prospect to Purchaser

Presenter: Sara Williams & Alex Zbik, ECi Software Solutions

Date: May 2, 2019

How to Create Championship Winning Sales Teams
How to Create Championship Winning Sales Teams

Presenter: Roland Nairnsey, New Home Sales Coach

Date: April 23, 2019

Capture, Delight, Convert: 5 Ways to Meet the Expectations of Digital Homebuyers
Capture, Delight, Convert: 5 Ways to Meet the Expectations of Digital Homebuyers

Presenter: Sara Williams & Jon Baker, Lasso CRM & LotVue

Date: April 10, 2019

Fact or Fiction: 5 Digital Marketing Myths Busted
Fact or Fiction: 5 Digital Marketing Myths Busted

Presenter: Meredith Oliver, Meredith Communications

Date: March 26, 2019

Presale Without Fail: The Secret to Launching New Communities with Maximum Results
Presale Without Fail: The Secret to Launching New Communities with Maximum Results

Presenter: Kevin Oakley, Do You Convert

Date: January 23, 2019

The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers
The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers

Presenter: Ben Keal, Private Communities

Date: December 6, 2018

Tools of the Trade
Tools of the Trade

Presenters: Matt Riley, Jake Scherrer, John Lee, Dave Betcher

Date: November 27, 2018

The Elephant in the Boardroom
The Elephant in the Boardroom

Presenter: David Allison

Date: November 15, 2018

Connecting with Buyers Throughout the Home Shopper Journey
Connecting with Buyers Throughout the Home Shopper Journey

Presenter: Melissa Morman, BDX

Date: October 24, 2018

Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience
Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience

Presenter: Laura Smous, AtlasRTX

Date: October 10, 2018

Double Down for New Home Sales Success | Part 1
Double Down for New Home Sales Success | Part 1

Presenter: Kimberly Mackey

Date: September 6, 2018

Double Down for New Home Sales Success | Part 2
Double Down for New Home Sales Success | Part 2

Presenter: Roland Nairnsey

Date: September 13, 2018

Stand Out (Don’t Sell Out)
Stand Out (Don’t Sell Out)

Presenter: Will Duderstadt

Date: July 26, 2018

Metrics that Matter: How to Measure Online Marketing Success
Metrics that Matter: How to Measure Online Marketing Success

Presenter: Matt Riley

Date: May 23, 2018

Social Media Marketing for Your Business
Social Media Marketing for Your Business

Presenter: Carol Morgan

Date: May 3, 2018

What Are You Doing Wrong with Your CRM?
What Are You Doing Wrong with Your CRM?

Presenter: Dave Betcher

Date: April 19, 2018

Frenemies: How A.I. Chatbots Make New Home Sales More Human
Frenemies: How A.I. Chatbots Make New Home Sales More Human

Presenters: Kimber Gabryszak & Laura Smous

Date: March 22, 2018

Supercharge your Marketing with Google UTMs & Landing Pages
Supercharge your Marketing with Google UTMs & Landing Pages

Presenter: Andrew Peek

Date: February 22, 2018

Managing Yourself to Greater & Consistent Sales Success
Managing Yourself to Greater & Consistent Sales Success

Presenter: Ralph Williams

Date: November 16, 2017

Economic Outlook: Where the Housing Market is Headed
Economic Outlook: Where the Housing Market is Headed

Presenter: Dr. Skylar Olsen

Date: November 1, 2017

How Do I Get My Digital Marketing to Drive Leads?
How Do I Get My Digital Marketing to Drive Leads?

Presenter: Andy Bergren

Date: October 17, 2017

A Disciplined Approach to Sales
A Disciplined Approach to Sales

Presenters: Dave Betcher & Dylan Wykes

Date: September 21, 2017

Is it Time to Grow Your Online Sales Team?
Is it Time to Grow Your Online Sales Team?

Presenters: Sara Williams & Anna Hoffpauir

Date: July 11, 2017

Email Marketing that’s Compliant AND Effective: Is It Possible?
Email Marketing that’s Compliant AND Effective: Is It Possible?

Presenter: Dave Betcher

Date: May 25, 2017

CASL Revisited: Are You Ready for July 1, 2017?
CASL Revisited: Are You Ready for July 1, 2017?

Presenter: Dave Betcher

Date: May 24, 2017

How to Market to Millennial Home Buyers
How to Market to Millennial Home Buyers

Presenter: Andy Bergren

Date: March 9, 2017

The Modern Prospect’s Journey: Are You Keeping Up?
The Modern Prospect’s Journey: Are You Keeping Up?

Presenter: Mike Lyon & Kevin Oakley

Date: February 9, 2017

Keep it Simple: Creating a Sales Process that Works
Keep it Simple: Creating a Sales Process that Works

Presenter: Dave Betcher

Date: June 16, 2016

Elevate Your Email Marketing
Elevate Your Email Marketing

Presenter: Dave Betcher

Date: May 18, 2016

Social Media Toolbox
Social Media Toolbox

Presenters: Andy Bergren & Chelsey Keenan

Date: April 21, 2016

Homebuilder Follow-Up in 2016: How Do You Stack Up?
Homebuilder Follow-Up in 2016: How Do You Stack Up?

Presenters: Mike Lyon & Dave Betcher

Date: March 10, 2016

Buying the Experience
Buying the Experience

Presenter: Jeff Shore

Date: October 13, 2015

Presale Without Fail: How to Launch Your New Communities Off Like a Rocket
Presale Without Fail: How to Launch Your New Communities Off Like a Rocket

Presenter: Kevin Oakley

Date: September 24, 2015

Selling Successfully Across Cultures
Selling Successfully Across Cultures

Presenter: Michael Landers

Date: May 6, 2015

No Lead Left Behind: Launching an Online Sales Program
No Lead Left Behind: Launching an Online Sales Program

Presenter: Sara Williams

Date: March 11, 2015

The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey
The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey

Presenter: Mike Lyon

Date: February 26, 2015

Lights, Camera, Action! The Power of Video in New Home Sales
Lights, Camera, Action! The Power of Video in New Home Sales

Presenter: Mike Lyon

Date: November 6, 2014

5 Proven Ways to Convert More Leads
5 Proven Ways to Convert More Leads

Presenter: Mike Lyon

Date: February 20, 2014