Watch The Webinar
The Lasso Webinar Series
Featuring leading industry experts from the home building industry, these free 30-45 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.
Upcoming Webinars:
Beyond Design
Elevating Your Email Marketing
Presenters: Angela McKay, Lasso CRM & Dave Betcher, Lasso CRM
Date: June 27, 2019, 9 a.m. PT/12 p.m. ET
In this 45-minute Lasso Webinar, learn more about developing an email strategy and the key elements that builders need to focus on.
Beyond Design Elevating Your Email Marketing
Presenters: Angela McKay & Dave Betcher
Date: June 27, 2019
The Modern Marketing Team
Presenter: Carol Morgan, Denim Marketing & Angela McKay, Lasso CRM
Date: May 23, 2019
Journey from Prospect to Purchaser
Presenter: Sara Williams & Alex Zbik, ECi Software Solutions
Date: May 2, 2019
How to Create Championship Winning Sales Teams
Presenter: Roland Nairnsey, New Home Sales Coach
Date: April 23, 2019
Capture, Delight, Convert: 5 Ways to Meet the Expectations of Digital Homebuyers
Presenter: Sara Williams & Jon Baker, Lasso CRM & LotVue
Date: April 10, 2019
Fact or Fiction: 5 Digital Marketing Myths Busted
Presenter: Meredith Oliver, Meredith Communications
Date: March 26, 2019
Presale Without Fail: The Secret to Launching New Communities with Maximum Results
Presenter: Kevin Oakley, Do You Convert
Date: January 23, 2019
The Third Act: Home Buying Behaviors and Preferences of Lifestyle Consumers
Presenter: Ben Keal, Private Communities
Date: December 6, 2018
Tools of the Trade
Presenters: Matt Riley, Jake Scherrer, John Lee, Dave Betcher
Date: November 27, 2018
Connecting with Buyers Throughout the Home Shopper Journey
Presenter: Melissa Morman, BDX
Date: October 24, 2018
Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience
Presenter: Laura Smous, AtlasRTX
Date: October 10, 2018
Metrics that Matter: How to Measure Online Marketing Success
Presenter: Matt Riley
Date: May 23, 2018
Frenemies: How A.I. Chatbots Make New Home Sales More Human
Presenters: Kimber Gabryszak & Laura Smous
Date: March 22, 2018
Supercharge your Marketing with Google UTMs & Landing Pages
Presenter: Andrew Peek
Date: February 22, 2018
Managing Yourself to Greater & Consistent Sales Success
Presenter: Ralph Williams
Date: November 16, 2017
Economic Outlook: Where the Housing Market is Headed
Presenter: Dr. Skylar Olsen
Date: November 1, 2017
Is it Time to Grow Your Online Sales Team?
Presenters: Sara Williams & Anna Hoffpauir
Date: July 11, 2017
Email Marketing that’s Compliant AND Effective: Is It Possible?
Presenter: Dave Betcher
Date: May 25, 2017
The Modern Prospect’s Journey: Are You Keeping Up?
Presenter: Mike Lyon & Kevin Oakley
Date: February 9, 2017
Homebuilder Follow-Up in 2016: How Do You Stack Up?
Presenters: Mike Lyon & Dave Betcher
Date: March 10, 2016
Presale Without Fail: How to Launch Your New Communities Off Like a Rocket
Presenter: Kevin Oakley
Date: September 24, 2015
No Lead Left Behind: Launching an Online Sales Program
Presenter: Sara Williams
Date: March 11, 2015
The Power of the RIGHT Online Sales Program: Results of the 2014 Online Lead Survey
Presenter: Mike Lyon
Date: February 26, 2015
Lights, Camera, Action! The Power of Video in New Home Sales
Presenter: Mike Lyon
Date: November 6, 2014
