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Understanding Consumer Motivations in a Digital World


Presenters: Jake Scherrer, Zillow Group & Matt Riley, Group Two
Date: Aug 13, 2019

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About the Presentation

Are those who buy new home construction really that different from those who buy existing homes?

In this webinar, Jake Scherrer from Zillow Group, and Matt Riley from Group Two, take an in-depth look at the new home buyer and their motivations.

What You Will Learn:

  • Understand “who” today’s new construction buyers actually are
  • Understand where friction occurs in the buying process
  • Find out the top reasons that customers actually purchase new home construction
Jake Scherrer

Jake Scherrer

Senior Director, Zillow Group

Jake is the Senior Director of Builder Regional Sales for New Construction and has been with Zillow Group since 2009. He spent his first 7 years at Zillow Group directing the sales efforts of Zillow Group’s Premier Agent business in Seattle before moving to the New Construction marketplace where he now leads the Regional Sales teams. In addition to his deep experience in sales, Jake also directs strategy and works to grow strategic business partnerships within the builder community. Prior to joining Zillow Group, he was a National Sales Manager for and, the leading recreational boating database and brokerage in the world.
Matt Riley

Matt Riley

VP, Group Two

Matt Riley is Vice President at Group Two teams, all of which have led to record-breaking sales numbers and profits. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, and many other New Home Sales and Marketing trainings and conferences. Matt has been described as a “vanguard of marketing/sales executives who are genuine leaders in changing how new home communities are marketed and sold across NorthAmerica.”

Learn more at Group Two.

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