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Tools of the Trade

Achieving High Adoption with Your Sales & Marketing Technologies

Details

Presenters: Matt Riley, Jake Sherrer, John Lee, Dave Betcher
Date: November 27, 2018

About the Presentation

There’s a cost to technology both in choosing, implementing and using it. What can we do to help reps drive more sales and truly reap the benefits of technology … by using it? There is much talk about the new home buyer’s digital journey but what about the sales agent?

Does this ever happen in your company? Marketing gets super-excited about a new initiative or a new sales tool is introduced to your team. Maybe it’s a new website, new rendering technology, a new data management tool, or simply a new way to enter and manage leads; but a few months post-launch, it’s discovered that the sales team has not embraced it. Sound familiar? It happens to the best of us.

Our panel of industry experts include Matt Riley from Builder Designs, Jake Scherrer from Zillow, John Lee from Rendering House and Dave Betcher from Lasso CRM.

Together, this panel will share stories of sales success, how technology should be introduced, optimized, simplified and answer the question: Is 100% adoption an achievable goal?

The key takeaways will be:

  • Why you need to plan
  • What your sales tech stack should look like
  • What’s most important to your sales team and how you evaluate
  • Top emerging trends and the future of sales technology

This is going to be a fast-paced, info-loaded, high-tech, caffeine-fueled discussion that you won’t want to miss.

Matt Riley

Matt Riley

VP of Marketing, Builder Designs

Matt Riley is Vice President of Marketing at Builder Designs. He specializes in online sales and marketing, where he has created multiple online and onsite sales teams, all of which have led to record-breaking sales numbers and profits. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, and many other New Home Sales and Marketing trainings and conferences. Matt has been described as a “vanguard of marketing/sales executives who are genuine leaders in changing how new home communities are marketed and sold across NorthAmerica.”

Learn more at BuilderDesigns.com.

Jake Scherrer

Jake Scherrer

Senior Director, Zillow Group

Jake is the Senior Director of Builder Regional Sales for New Construction and has been with Zillow Group since 2009. He spent his first 7 years at Zillow Group directing the sales efforts of Zillow Group’s Premier Agent business in Seattle before moving to the New Construction marketplace where he now leads the Regional Sales teams. In addition to his deep experience in sales, Jake also directs strategy and works to grow strategic business partnerships within the builder community. Prior to joining Zillow Group, he was a National Sales Manager for Yachtworld.com and Boats.com, the leading recreational boating database and brokerage in the world.

John Lee

John Lee

CEO, Rendering House

John Lee is the founder and CEO of Rendering House. Rendering House’s graphic artists, computer modelers and software developers create renderings, virtual tours and design apps at its Holly Springs, NC office. John has a NC Real Estate license and MBA, and as the VP of Finance, raised $9M for a Silicon Valley startup. He is a tech evangelist for new home marketing and a frequent speaker at IBS and Do You Convert’s Online Sales Summit. John is also a co-developer of a 53K sq ft mixed-used development.

Learn more at RenderingHouse.com.

Dave Betcher

Dave Betcher

VP of Consulting, Lasso CRM

Dave Betcher has been in the homebuilding industry for 13 years and has been an executive with Lasso Data Systems since its inception.  He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe.  Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM; including Lead Management, Sales Process, and Email Marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management.

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