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Lasso Webinar Series

The Modern Prospect’s Journey: Are You Keeping Up?


Presenters: Mike Lyon, Kevin Oakley
Date: February 9, 2017

About the Presentation

Do You Convert’s Mike Lyon and Kevin Oakley present the findings of the 2017 Home Builder Follow-Up Survey. Hosted by Dave Betcher with Lasso.

This time around, we investigate if online leads are treated differently according to their source. We submitted 150 leads to the top 50 home builders in North America through three specific channels: Facebook (social media), Zillow (syndication sites), and the builder’s website. The results are shocking! As an industry, there are new opportunities that we may be missing to connect with the thoroughly modern prospect.

In this free, 45-minute webinar, you will learn:

  • How your competitors today are curb-qualifying online leads by source, and the huge opportunity that creates for you.
  • Strategies to make sure you aren’t missing incremental sales by unknowingly ignoring your prospects.
  • The shocking result on which lead source (social media, syndication, or builder site) gets the largest number of follow-up phone calls, and why.
Mike Lyon

Mike Lyon

Mike Lyon has accumulated a wealth of “real world” knowledge and first-hand experience in the realm of online marketing and sales for home builders. With a background in online advertising, digital design, and internet sales, Mike is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industry. He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and Social Media Guide for Real Estate. Learn more on the web at

Kevin Oakley

Kevin Oakley

Kevin Oakley has over a decade of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders, and for a private family-owned builder. He has a strategy for success for launching new communities, increasing online lead volume or conversion, improving customers' experience, lowering marketing costs, web design, and more. Kevin is the author of Presale Without Fail: The Secret to Launching New Communities and Phases with Maximum Results. Learn more at

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