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Watch The Webinar

The Elephant in the Boardroom

A Simple Change to Prospect Personas Can Boost Results by 8x

(and why nobody is talking about it)


Presenter: David Allison, Valuegraphics
Date: November 15, 2018

Probably the most important webinar I’ve attended in years. Already bought the book! This will radically disrupt how builders will design and marketers will promote. Thanks, David!
Terry Gearhart

Sales Manager, Rose & Womble

About the Presentation

A simple change in the way you profile the prospects for your real estate project (or anything else for that matter) can boost the effectiveness of your sales program by as much as eight times. In a world where nobody acts their age anymore, gender roles are shifting, income has no bearing on behavior, and all the demographic norms are in flux, why do we still use demographics to try and understand our potential customers?

David Allison, a 20-year-veteran of the real estate development marketing world, has spent three years with a team of university researchers to create Valuegraphics, a more accurate way to understand what our target audiences really want, and what will motivate them the most. Join David and Lasso’s Dave Betcher as they discuss how to use Valuegraphics and learn how to take advantage of the post-demographic world.

David Allison

David Allison

Consumer Behavior Expert, Marketing Advisor, Valuegraphics Data Pioneer

Best-selling author, international speaker, and Valuegraphics pioneer David Allison has spent his career thinking about how to impact consumer behavior for clients around the world. He has worked in sectors as diverse as finance, tourism, technology, and retail… through to real estate development, cultural institutions and luxury brands.

In 2015 he sold his real estate development strategic communications firm, and began the research and data-analysis behind Valuegraphics. In 2018, his fourth book, We Are All the Same Age Now, was published and topped the global marketing and consumer behavior best-seller lists within 24 hours of its release.

Douglas Coupland says, “David can see the patterns in the noise and tell us what the real signal is.” Dorian Carroll, VP of Mobile Shopping for Amazon says, “David knows how to understand, reach and motivate target audiences more effectively and efficiently.” Inc Magazine named his book one of the ten “Leadership Books to Watch” in 2018.

Through his company David Allison Inc, he provides research and advisory services to companies around the world. His speaking engagements are managed by the Global Speakers Agency and the National Speakers Bureau. He has exclusive representation in several key sectors, including the alternative investment and broadcast media industries. More information can be found at

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