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Supercharge your Marketing with Google UTMs & Landing Pages

Details

Presenter: Andrew Peek
Date: February 22, 2018

About the Presentation

Marketers are judged by one single outcome, generating leads for our sales team. But what happens when a community or market is struggling? If you have Google Analytics properly setup you’ll know exactly what marketing channels are driving success to other communities. But what if you don’t?

In this webinar presented by Do You Convert’s Andrew Peek, learn how to properly set up Google Analytics to track lead sources, and understand when to use landing pages to supercharge your marketing efforts.

You will:

  • Know when to use a landing page to increase the quantity of leads
  • Learn Google Analytics foundational setup to track lead sources
  • Use Google UTM codes to synchronize all of your digital marketing to Google Analytics

Hosted by Lasso CRM. Join us!

Dave Betcher

Dave Betcher

Lasso CRM

Dave Betcher has been in the homebuilding industry for 13 years and has been an executive with Lasso Data Systems since its inception.  He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe.  Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM; including Lead Management, Sales Process, and Email Marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management.

Andrew Peek

Andrew Peek

Do You Convert

Andrew Peek has over 8 years of experience managing performance driven digital marketing campaigns for businesses in a variety of industries. In total, Andrew has directly managed well over 10 million dollars in Google & Facebook Advertising. He believes in straightforward approaches to generating high quality leads while making the most efficient use of the budget available. At the end of the day, all that matters to him are results and constant improvement.

Prior to joining Do You Convert, Andrew owned a digital marketing agency that primarily focused on serving law firms and legal experts. His extensive background in working directly with clients on high-pressure “shoe string” budgets set the foundation for his tremendous impact for all Do You Convert clients.

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