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Lasso Webinar Series

Selling Successfully Across Cultures


Presenter: Michael Landers
Date: May 6, 2015

About the Presentation

Did you know?

  • From March 2013 to March 2014, $92.2 billion of home purchases were sold to international buyers*
  • Only five countries accounted for 54% of foreign sales*
  • Foreign buyers don’t mind spending: their mean purchase price is above that paid by domestic buyers*

Selling a home to an international buyer requires a unique set of skills. The flick of a business card or an inappropriate hand gesture could mean the difference between a successful sale and negative impression.

In this webinar with Shore Consulting Culture Crossing Certified Sales Trainer Michael Landers, find out how to be more successful with all kinds of customers with real-time, real-world tools and techniques that deliver proven results in today’s market.

You will learn these cross-cultural selling skills:

  • Keeping and saving face
  • Assertive vs. Aggressive behavior
  • Matching Intention & Impact
  • Perceptions of the American salesperson

*Source: The 2014 NAR Profile of International Home Buying Activity

Michael Landers

Michael Landers

For the past 15 years, Michael Landers has designed and facilitated programs for global corporations in the areas of cross-cultural communication, cultural diversity and leadership development. Today Michael provides his clients with tools to navigate the complexities of global business with an emphasis on succeeding across cultures.

Michael has conducted business in over 35 countries, including starting a consultancy in Japan, staffing a global advertising conglomerate in Europe and leading a business development initiative in Latin America. These experiences have left him with a strong understanding of the pitfalls and challenges business professionals face while working with the global community.

Michael holds Masters in Global HR Management from Lesley University and his client list include Apple, Yahoo, Google and Samsung Electronics. Learn more at

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