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Lasso Webinar Series

No Lead Left Behind: Launching an Online Sales Program


Presenter: Sara Williams
Date: March 11, 2015

About the Presentation

Builders that have a dedicated person focused on online leads see significantly more success in lead conversion than those who have leads go directly to sales*. We are almost half-way through 2015 – are you beating your sales goals? Are you confident that it’s not simply due to an improving market?

In this 45-minute webinar, Sara Williams, winner of NAHB’s Online Sales Counselor of the Year award and now the Sales Director, Eastern Region, with Lasso Data Systems, will share her own path to online sales success, and how she has helped her clients develop and implement an OSC program.

Sara will cover the key attributes of an OSC, how to hire and train for success, along with the tools needed to help them succeed.

You will learn:

  • The three main components of a successful online sales program
  • How to hire an OSC
  •  How to train an OSC
  •  PLUS answers to your questions!

Your market may be growing but your prospective home buyers have options; one of your biggest competitive advantages can be how you nurture and engage your leads & prospects.  Register for this webinar to provide tactics and strategies for creating an online sales program that will help you achieve success and convert more online leads into new home purchasers.

*source – 2014 Online Lead Follow-Up Survey

Sara Williams

Sara Williams

Sara Williams is the Director of Sales, Eastern Region for Lasso Data Systems and is responsible for new business development, client relationship management, and industry alliances in the central and Eastern U.S. markets. Her 10-plus years of new home marketing and sales experience have included roles such as marketing director, marketing coordinator, new home sales manager, and senior new home consultant/online lead specialist. In January 2013, she won the NAHB National Sales and Marketing Council Gold award for Online Sales Counselor of the Year through her work at Heartland Homes. 

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