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The Modern Marketing Team:

How to Get Your Entire Team to Think Like Marketers

Details

Presenter: Carol Morgan, Denim Marketing
Date: May 23, 2019

About the Presentation

Marketing departments are at the forefront of digital transformation. An emphasis needs to be placed on how modern marketing teams structure and align their people, process and partners. In this 45-minute presentation we’ll cover:

  • The evolution of the role of marketing
  • Marketers feel overwhelmed. We’ll discuss ways to save time/make it easier
  • What to outsource and when to outsource
  • Automation vs non-automation and activities vs engagements

Carol Morgan of Denim Marketing and Angela McKay of Lasso CRM present this lively discussion of how marketing is evolving and changing dramatically. They will review some productivity hacks so you’ll be a better, more efficient marketer along with ways to involve everyone in the organization. Join us!

Carol Morgan

Carol Morgan

President, Denim Marketing

Carol Morgan has built a career on listening to her clients and personalizing plans to fit each client’s needs. Known for being reliable, creative and authentic, she creates big picture marketing strategy that utilizes public relations, advertising, social media, content, reputation management and creative to send traffic to the client’s website and garner measurable results.

Angela McKay

Angela McKay

Director of Customer Success, Lasso CRM

Angela McKay has spent much of her career focused on sales, marketing and customer service. Prior to joining Lasso, she spent 10 years working in corporate training, assisting companies with designing and delivering corporate training programs. A creative, outside-the-box thinker, Angela has been instrumental in elevating Lasso’s brand and market presence in the home building industry.

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