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Metrics that Matter: How to Measure Online Marketing Success


Presenter: Matt Riley
Date: May 23, 2018

About the Presentation

Conventional marketing is broken. Are you ready to fix it?

There was a time, not so long ago, when a builder relied on advertising in local newspapers, real estate magazines, radio, and television to drive traffic to a community’s model home. They paid for billboards and posted signs that promoted their homes and communities that HAD to be seen. And it worked.

However, that era has now passed. It is time to move into the age of knowing what you’re spending your money on and also holding it accountable. This 45-minute webinar is based on Matt Riley’s newest e-book, The New Home Builders Guide to Online Sales and Marketing. You will learn:

  • Why and how you should create a baseline of data AND what it actually means to you
  • How to properly measure your website’s performance based on its current platform/configuration
  • How this information determines the way you spend your marketing dollars

Hosted by Lasso CRM’s Dave Betcher.

Dave Betcher

Dave Betcher

ECI Software Solutions

Dave has been in the home building industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM.

Matt Riley

Matt Riley

Builder Designs

Matt Riley has invested most of his career in the home building industry – from his first job as an on-site sales counselor to Vice President of Sales and Marketing. Matt’s sales and marketing experience has expanded with the evolution of the digital age, specifically within the home building arena. He has applied his passion for “all things tech” to consistently deliver sales and marketing results that have exceeded industry standards and all expectations.

Matt specializes in online sales and marketing, where he has created multiple online and onsite sales teams, all of which have led to record-breaking sales numbers and profits. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, and many other New Home Sales and Marketing trainings and conferences. Matt has been described as a “vanguard of marketing/sales executives who are genuine leaders in changing how new home communities are marketed and sold across NorthAmerica.’

Matt is VP of Marketing for Builder Designs. Learn more at

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