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Lasso Webinar Series

Maximizing the Power of Lasso CRM


Presenter: Sara Williams Date: September 18, 2018

About the Presentation

CRM is no longer an option for builders who want to keep pace with how new homes are researched today – via the Internet. Prospective buyers are highly informed and expect relevant, quality information delivered to them quickly. Lasso CRM is custom-built for new home builders and provides the technology to deliver on that expectation. In fact, builders who use Lasso’s customized sales processes can increase conversions by up to 316%.

In this 45-minute demonstration recorded exclusively for Builder Partnerships members, Lasso’s Director of Sales, Sara Williams, will:

  • Illustrate the benefits of an integrated CRM and e-marketing solution
  • Understand the power of an automated selling process
  • Demonstrate Lasso’s flexibility and ease of use
  • Discuss the benefits of QuickSTART implementation & training
  • Answer attendee questions
Sara Williams

Sara Williams

Sara Williams is the Director of Sales, Eastern Region for Lasso Data Systems and is responsible for new business development, client relationship management, and industry alliances in the central and Eastern U.S. markets. Her 10-plus years of new home marketing and sales experience have included roles such as marketing director, marketing coordinator, new home sales manager, and senior new home consultant/online lead specialist. In January 2013, she won the NAHB National Sales and Marketing Council Gold award for Online Sales Counselor of the Year through her work at Heartland Homes. 

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