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Keep it Simple Creating a Sales Process that Works


Presenter: Dave Betcher
Date: June 16, 2016

About the Presentation

A lot of time and effort goes into attracting new home buyer prospects to register their interest – whether it’s by visiting the sales center or visiting the website.  Either way, follow-up is required for every single lead.

But statistics indicate that leads aren’t always being managed effectively – either not in a timely manner or in many cases, not at all! It can be human nature to go for the low-hanging fruit; however, nurturing those other leads could be the difference between a good year and an outstanding year in sales!

Creating a sales process that works takes some thought, but keeping it simple is important so it doesn’t overwhelm sales agents. It also allows you to build and grow over time, all the while showing your sales group how effective sales processes can be.

In this updated, 1-hour webinar hosted by Builder Partnerships, Lasso’s Dave Betcher covers the following:

  • Sales are good.  Why do we need a process?
  • How the buying process has changed
  • Map the buying process to the prospective new home buyer
  • Ensuring your CRM system is set up to facilitate your sales process
  • Creating a sales process
  • Coaching and reinforcing your sales methodology: user adoption
Dave Betcher

Dave Betcher

ECI Software Solutions

Dave has been in the home building industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM.

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