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How to Use Geofencing to Target Customers


Presenter: Greg Bray, Blue Tangerine
Date: Nov 14, 2019

About the Presentation

Geofencing marketing technology allows advertisers like you to identify and reach your potential customers based on where they go – including your competitor’s locations, your own communities and model homes, events they attend, and more. In this webinar, we’ll explain what this “Geofencing” thing is all about, where it fits in your overall marketing toolkit, and how you can use location-based mobile advertising to target your prospective customers.

Greg Bray

Greg Bray

Blue Tangerine

Greg Bray is a technical expert in all aspects of internet technology, including strategy, website design and development, online marketing, and server management and hosting. Greg often refers to himself as a “translator”, as he bridges the gap between the different languages of business and technology. As a frequent speaker and presenter, his ability to present complex technical concepts in a straightforward and easy to understand way has helped hundreds of business owners make informed decisions on how to apply technology to improve their companies.

Greg leads Blue Tangerine, a Digital Marketing Agency that specializes in all aspects of online marketing, including SEO and SEM/PPC campaign management, as well as website design, development and optimization. The company helps its home builder clients maximize the business benefits of Internet technology by focusing on driving more traffic to your website and converting more of that traffic into leads and sales. Before owning the company, he was the Vice President of Operations for eCalton, which he purchased in August 2006 and subsequently renamed to Blue Tangerine Solutions. In early 2017, Blue Tangerine Solutions merged with Erik Martinez’s digital marketing agency, Triad Analytics, and was renamed Blue Tangerine.

Prior to joining eCalton, Greg was a Lead Web Developer for Research Triangle Institute where he worked on web application projects for the Environmental Protection Agency, the Department of Defense, and other government agencies. He has a MBA, with an emphasis in Management Information Systems and eCommerce, from North Carolina State University and a Bachelor of Science degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.

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