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Homebuilder Follow-Up in 2016: How Do You Stack Up?


Presenters: Mike Lyon, Dave Betcher
Date: March 10, 2016

About the Presentation

Do You Convert’s Mike Lyon and Lasso’s Dave Betcher present ‘How Do You Stack Up? Results & Insights from the 2015-2016 Online Lead Follow-Up Survey.’

For this year’s survey of online lead practices of the nation’s top builders, we have changed our approach. Instead of surveying over 200 home builders, we narrowed our focus to only 30 – and increased the depth of our research.

For the first time, we will go beyond what percentage of builders follows up over the phone or in email. Instead, we will be diving into the actual quality of what is being said in order to deliver a new set of best practices to you. Hitting the send button on your automated campaign may no longer be enough in today’s competitive landscape.

Mike and Dave will share best practices for online lead conversion. These are real strategies that will work today, and there’s an opportunity for builders of every size to see the same, or better, results.

In this free, 45-minute webinar, you will learn:

  • Specific examples of the most powerful messages for conversion, and which ones to avoid
  • How many points of contact are needed to convert an online lead to an appointment
  • How to be more personable over email and the phone – to create a connection that compels a response

Everyone who registers for the webinar will also receive a copy of the complete survey results.

Mike Lyon

Mike Lyon

Mike Lyon has accumulated a wealth of “real world” knowledge and first-hand experience in the realm of online marketing and sales for home builders. With a background in online advertising, digital design, and internet sales, Mike is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industry. He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and Social Media Guide for Real Estate. Learn more on the web at

Dave Betcher

Dave Betcher

ECI Software Solutions

Dave has been in the home building industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM.

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