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The Third Act

Home Buying Behaviors and Preferences of Lifestyle Consumers


Presenter: Ben Keal, Private Communities
Date: December 6, 2018

About the Presentation

Lifestyle consumers are searching for more than a new home. Research tells us that retirees and pre-retirees desire certain lifestyle options when considering their next move.

In this webinar with Ben Keal from, you’ll learn how lifestyle consumers search for a home and which types of communities, features and amenities motivate their buying decisions. We’ll discuss:

  • What motivates lifestyle consumers to consider buying a new home
  • Understanding the long-term goals of lifestyle home buyers
  • How the buying process is different and how to manage it

Hosted by Lasso’s Angela McKay.

Ben Keal

Ben Keal

Director of Sales and Operations

Ben Keal is the Director of Sales and Operations for PCR, the nation’s top online information resource for affluent and age-targeted consumers searching master-planned, lifestyle communities. He works with developers and homebuilders, along with ad agencies, HOAs, and real estate professionals to generate leads, build awareness, and produce ROI for their respective communities. Each year, Ben and his team help clients connect with more than one million web visitors actively searching buyers researching privately developed communities featured on Since 1996, more than one thousand communities across the nation have benefited from advertising on

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