Watch The Webinar
Getting the Desired ROI from Your CRM
Presenter: Dave Betcher, Lasso CRM
Date: December 7, 2018
About the Presentation
A complete strategy for setting and achieving your sales goals and objectives
Have you heard of all the ways CRM can boost sales performance and velocity, yet you don’t quite know where to start? Or maybe you’ve been using CRM for a while but you’re not seeing the benefits?
During this 45-minute session originally presented to Builder Partnerships members, Dave Betcher, Lasso’s VP of Consulting Services, discusses:
- Taking inventory: Assessing your current situation
- How are you using CRM today?
- Are you selling the way your customers are buying?
- How data and analytics play an important role in your strategy
- Cost of a lead
- Sales agent engagement
- Lead attribution
- Defining your key sales indicators
- Types of KPIs
- Aligning your sales organization
- Building on your foundation
- Using tools to improve sales performance (productivity and efficiency)
- Monitor and course-correct
Hosted by Builder Partnerships’ Monica Wheaton.
VP, Consulting Services