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Watch The Webinar

Faster Follow-Up: How Texting Can Enhance the Homebuyer Experience


Presenter: Laura Smous
Date: October 10, 2018

About the Presentation

Are you using text messaging to keep in touch with today’s homebuyers? From consistent and immediate follow-up, to scoring and feedback, to outbound campaigns that actually get read, text messaging’s high response rates make it the perfect medium to reach and engage modern buyers and increase the performance of your sales and marketing teams.

Join Laura Smous from AtlasRTX as she discusses why text messaging is so effective and how to incorporate it impactfully throughout the home buying journey to provide on-demand, 24/7 responsiveness.In this webinar, you’ll learn:

  • How to use text messaging to ensure fast, consistent follow-up and keep buyers engaged, every step of the way
  • Ways messaging can extend the responsiveness of your sales and marketing teams and cut sales cycles in half
  • When to incorporate text messaging into your customer journey to measure and improve the customer experience

Hosted by Lasso’s Angela McKay.

Laura Smous

Laura Smous

VP, Strategic Innovation

Laura Smous is VP of Strategic Innovation for AtlasRTX. She blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help clients unlock the potential of emerging technologies to develop memorable customer experiences that drive engagement, revenue and loyalty.

Learn more at

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