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Watch The Webinar

Fact or Fiction: 5 Digital Marketing Myths Busted!


Presenter: Meredith Oliver, Meredith Communications
Date: March 26, 2019

About the Presentation

Ask three digital marketing experts if SEO is dead, or if Twitter is effective for home builders, and you will likely get three different answers. How are you supposed to know fact from fiction? Good news – in this rapid-fire, no-holds-barred webinar, Meredith Oliver, CSP, MIRM will take you behind the scenes of thousands of home builder digital marketing campaigns and use quantifiable analytics to bust the most common digital marketing myths. Learn how to use Google Analytics to analyze your own website and lead conversion data. Buckle your seatbelts – Meredith has her myth busting goggles on and you won’t want to miss a minute!

In this webinar, learn:

1. The power of analytics to guide your decision making
2. What digital marketing tactics are most effective for home builders
3. How to increase lead generation from your home builder website

Hosted by Lasso’s Angela McKay.

Meredith Oliver, MIRM, CSP

Meredith Oliver, MIRM, CSP

Creative Director, Meredith Communications

Meredith Oliver, CSP, MIRM is a sales and marketing strategist for the home building industry. She is the co-founder and chief digital marketing strategist for Meredith Communications, a digital marketing agency in Raleigh, NC specializing in home builder marketing. Meredith Communications is in its eighteenth year delivering digital marketing solutions such as website design, search engine optimization, and social media marketing.

Meredith holds a Masters Degree in Communication Technology from Rollins College and is the author of three books, 1) Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads and Sales and 2) FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Knock Out the Competition and 3) FANtastic Selling: The 10 Undeniable Traits of Rock-Star, Top-Producing, Quota-Busting Salespeople.

Meredith holds the prestigious CSP (Certified Speaking Professional®) designation, the highest earned designation conferred by the National Speakers Association. She is an eighteen-time presenter at the National Association of Home Builders’ (NAHB) International Builders Show. Meredith holds the MIRM (Masters in Residential Marketing) and the MCSP (Master Certified Sales Professional) designations. She is a Past Chair of the NAHB Institute of Residential Marketing and currently services on the National Sales and Marketing Council (NSMC) Board of Governors. Meredith served for two years as the Communications Chair for the NAHB Professional Women in Building Council. Honors include 2017 MIRM Designee of the Year, 2016 NAHB PWB National Member of the Year, and 2015 NAHB NSMC Bill Molster Award for Outstanding Service and Lifetime Achievement.

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