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Email Marketing that’s Compliant AND Effective: Is It Possible??


Presenter: Dave Betcher
Date: May 25, 2017

About the Presentation

Often when we think of compliancy, we think of the U.S. CAN-SPAM Act or the new, even stricter, Canadian Anti-Spam Legislation (CASL). We make sure we’re only emailing to those who have expressly requested email, respectfully not emailing those who have opted out, and following all the other rules that apply.  In other words, we have to keep it legal. Email service providers such as Gmail, Yahoo and AOL also demand attention to ensure your email is delivered.

That said, legal compliancy is only one consideration when planning your email marketing campaigns. Best practices in content, design and delivery are what get your emails opened and read!

In this webinar with Lasso’s VP of Sales and email marketing expert, Dave Betcher, we will cover the basics of effective email marketing, what you need to do to make sure it’s CASL and CAN-SPAM compliant, and requirements of the major email service providers. We will discuss:


  • Reaching the Inbox
  • List Segmentation
  • List Hygiene
  • Content


  • List Integrity
  • Registration Forms
  • Opt-In/Opt-Out
  • Identifying Information
Dave Betcher

Dave Betcher

ECI Software Solutions

Dave has been in the home building industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM.

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