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Lasso Webinar Series

Double Down for New Home Sales Success | Part 1


Presenter: Kimberly Mackey
DateSeptember 6, 2018

About the Presentation

Learn how to master your sales presentation from the moment your prospects walk in the door!

In this special, 2-part Lasso Webinar, Kimberly Mackey and Roland Nairnsey will deal you a winning hand of tools and tips to make the sales process seamless for your prospects. You’ll learn how to:

  • Use the ‘Meet & Greet’ to establish rapport, build trust, and set up the entire presentation
  • Qualify & Discover – Learn the ‘ why’ instead of the ‘what’
  • Recognize & Understand non-verbal communication
  • Negotiate/Close

Part 1 | Questions are the Answers | with Kimberly Mackey

Kimberly will take you on a quest with your prospect to learn the why, not just the what. Asking the right questions, at the right time allows you to peel back the layers and gives you a deeper understanding of exactly how you can help your prospects. Simply put, you can close more because you opened better and built a stronger relationship right from the start.

Part 2 | Increase Sales with Purposeful Selling | with Roland Nairnsey

Roland will teach you how to increase sales with an intentional sales process, while having fun. You will learn how to communicate, listen and connect at the Mastery level, advanced presentation principles such as the “Paradox of Choice,” demonstration with context, close as You go, narrow down choices without confusion, and closing tips proven to work in today’s market.

View Part 2 of “Double Down for New Home Sales Success” with Roland Nairnsey here.

Kimberly Mackey

Kimberly Mackey

Kimberly Mackey is the founder of New Homes Solutions Consulting, and has a reputation as someone with real world solutions in a competitive and rapidly changing sales environment. She is known for her flagship program, “50 Sales per Year before Any Walk-in Traffic.”

Kimberly is a sales management consultant, trainer, and keynote speaker with 20 years of experience as an executive in the residential home building and real estate industry. She has a proven track record working with builders and developers of all sizes – from local/regional companies to publicly traded nationals. Kimberly works with brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway HomeServices Florida Properties Group where she works with 32 builders and over 600 agents.

She serves on the Board of Directors for NAHB and FHBA and the Board of Trustees for the National Sales and Marketing Council. Kimberly is a Life Director for FSMC and Tampa Bay Builders Association’s SMC. She is also the recipient of the 2017 Associate of the Year Award for FHBA.

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