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Creating Certainty in Uncertain Times


Presenters: Matt Riley, Group Two; Chad Sanschagrin, Cannonball Moments; Dave Betcher, ECI Software Solutions
Date: March 16, 2020

You can also listen to the complete discussion on the Building Perspective podcast or the on-demand recording.

About the Presentation

We often talk about people being in control of their journey. With more access to information than ever before, many are researching, looking, and making decisions even before they reach out to you or your company. They are reviewing the economic outlook, they have concerns about the government, and certainly today, there is so much concern about stability. Add to this, the very legitimate uncertainty and concern about the Coronavirus and it is easy to see why it is so difficult for people to feel secure and take decisive action.

Now more than ever, we, as leaders, need to provide people with the confidence and reassurance that they ARE making the right decisions… especially in these times of uncertainly. This is not easy. There are a host of reasons for people to wait or put off making decisions or taking action, but we need to look at things differently. We need to focus on the opportunities, stimulating demand so we can actively support and provide confirmation to our teams, clients and prospective buyers.

In this panel discussion, Chad Sanschagrin, Cannonball Moments, Matt Riley, Group Two, and Dave Betcher, ECI Solutions, will openly discuss approaches and methodologies to manage through these uncertain times to get to decisive actions. Bring your questions for this frank discussion.

Chad Sanschagrin

Chad Sanschagrin

Cannonball Moments

Chad Sanschagrin is fulfilling his purpose in life by making a difference in the lives of others. He began his career in the hotel industry, as a hotel steward and convention houseman. After working his way up to Director level in several hotels, he woke up one day and wanted to do something different. He wanted to find his purpose and passion and entered real estate in 2008. He began working at Richmond American Homes where he became the top sales professional in the country.

When he transitioned to new home sales, he discovered that the right leadership could transform the average mindset into an extraordinary one. Today, Chad owns his own company – Cannonball Moments where he coaches corporate leaders and sales teams around the country where he takes part in unleashing the potential of all his clients. Chad has an innate ability to relate to anyone and establish a relationship of trust and honesty.

When he is not focused on becoming better at changing behaviors, Chad is an international speaker. He speaks to thousands of people each year, on how to have the life you truly want. This for him is, “living the dream.” In his free time, he attends his daughter’s basketball games, is an avid runner, reads about a book per week, and loves creating memorable moments to last a lifetime with his family.

Matt Riley

Matt Riley

Group Two Advertising

Matt Riley has invested the last 17 years of his career in the home building industry—from his first job as an on-site sales counselor to running sales and marketing operations of top 100 builders to his current role as vice president with the country’s leading marketing firm for home builders. Matt’s sales and marketing experience has expanded with the evolution of the digital age, specifically within the home building arena. He has applied his passion for “all things tech” to consistently deliver sales and marketing results that have created new benchmarks in the industry and continue to drive sales and profits for home builders across North America. Matt regularly speaks at NAHB’s IBS, Pacific Coast Builder Conference, Builder 20 Groups, and many other new home sales and marketing trainings and conferences. He was selected to Professional Builder’s 40 Under 40 in 2019 and was the 2020 Silver Award Winner of “One to Watch”!

Dave Betcher

Dave Betcher

ECI Software Solutions

Dave has been in the home building industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM.

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