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Watch The Webinar

Connecting with Buyers Throughout the Home Shopper Journey


Presenter: Melissa Morman, BDX
Date: October 24, 2018

About the Presentation

Today nearly 100% of home buyers are influenced by online search. Whether it is browsing listing directories, researching via Google, or filling out a form on a community website, digital technology shapes how our prospects find, communicate with, and relate to home builders.

In this 45-minute webinar, Melissa Morman, Chief Experience Officer of BDX, will walk us through the home buyer journey and help us understand how technology and great customer experience go hand-in-hand to increase sales and customer satisfaction.

You will:

  • Learn how different technologies are influencing home buyer decisions at each stage of the buyer journey
  • Discover how the online and offline worlds work together during the home shopping experience
  • See the buying processes through the different “lenses” of Customer Experience – creating the X Factor
  • Hear about builders who are making all the right moves when it comes to their digital strategy

Hosted by Lasso’s Dave Betcher.

Melissa Morman

Melissa Morman

Chief Experience Officer, BDX

Melissa Morman is a member of the original founding executive team of BHI/BDX (Builders Digital Experience) and currently serves as the company’s Chief Experience Officer, managing b2b marketing, sales, and the customer experience. Prior to BDX, Melissa worked for ClientLogic, a leading provider of integrated infrastructure and CRM solutions as the Client Management Officer and also as VP of Sales. Prior to ClientLogic, she spent 10 years at R.R. Donnelley & Sons in sales, global account management, as well as front line supervision. Melissa serves on the board for Vallecitos Mountain Ranch, a wilderness retreat center specializing in transformational experiences, as well as on the board of Texas 4000, a non-profit focused on cancer awareness and research. Melissa received a BS degree in Organizational Communication and Management Information Systems, Cum Laude from Ohio University.

As a woman at the highest levels of what has historically been an industry led by male executives, Melissa has a track record of success in the corporate and non-profit worlds. A sought-after speaker, she is an acknowledged expert on sales, marketing, and CRM. Melissa advises top executives of Fortune 500 and smaller companies in the homebuilding, real estate, and building products industries on the digital transformation of their business.

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