Watch The Webinar
Connecting with Buyers Throughout the Home Shopper Journey
Presenter: Melissa Morman, BDX
Date: October 24, 2018
About the Presentation
Today nearly 100% of home buyers are influenced by online search. Whether it is browsing listing directories, researching via Google, or filling out a form on a community website, digital technology shapes how our prospects find, communicate with, and relate to home builders.
In this 45-minute webinar, Melissa Morman, Chief Experience Officer of BDX, will walk us through the home buyer journey and help us understand how technology and great customer experience go hand-in-hand to increase sales and customer satisfaction.
- Learn how different technologies are influencing home buyer decisions at each stage of the buyer journey
- Discover how the online and offline worlds work together during the home shopping experience
- See the buying processes through the different “lenses” of Customer Experience – creating the X Factor
- Hear about builders who are making all the right moves when it comes to their digital strategy
Hosted by Lasso’s Dave Betcher.
Chief Experience Officer, BDX
As a woman at the highest levels of what has historically been an industry led by male executives, Melissa has a track record of success in the corporate and non-profit worlds. A sought-after speaker, she is an acknowledged expert on sales, marketing, and CRM. Melissa advises top executives of Fortune 500 and smaller companies in the homebuilding, real estate, and building products industries on the digital transformation of their business.