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CASL Revisited: Are You Ready for July 1, 2017?


Presenter: Dave Betcher
Date: May 24, 2017

About the Presentation

The Canadian Anti-Spam Legislation (CASL) comes into full effect July 1, 2017. This is the most stringent legislation of its kind, and affects both Canadian and U.S. businesses that market to Canadian consumers. Lasso CRM’s Dave Betcher gives a recap of what to expect with CASL, and how to make sure you’re compliant.

Dave Betcher

Dave Betcher

Lasso CRM

Dave Betcher has been in the homebuilding industry for 13 years and has been an executive with Lasso Data Systems since its inception.  He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe.  Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM; including Lead Management, Sales Process, and Email Marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management.

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