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Watch The Webinar

Capture, Delight, Convert:

5 Ways to Meet the Expectations of Digital Homebuyers


Presenter: Sara Williams & John Baker, Lasso CRM & LotVue
Date: April 10, 2019

About the Presentation

The longest journey begins with a single step. For homebuyers, the first step is usually online.

95% of buyers use online resources in their search for a new home. Most of this research is being done before ever contacting you or a real estate agent. Your website is the most critical part of the digital homebuyer’s journey – don’t be left out.

In this 30-minute Lasso Webinar, you’ll learn how to build an engaging website that provides prospective buyers with the information they need to make a decision. You’ll learn:

  • What homebuyers are looking for online
  • How to present information in a fun, interactive way
  • How to keep buyers on your website longer

Lasso’s Sara Williams and Jon Baker will also introduce ECi LotVue site map software, which provides the interactive elements needed to keep buyers on your website, and the visibility & reporting to grow your business. Please join us!

Sara Williams

Sara Williams

Sr. Director of Sales, Lasso CRM & LotVue

Sara Williams is responsible for new business development, client relationship management, and industry alliances throughout the U.S. Her 10-plus years of new home marketing and sales experience have included roles such as marketing director, marketing coordinator, new home sales manager, and senior new home consultant/online lead specialist. In January 2013, she won the NAHB National Sales and Marketing Council Gold award for Online Sales Counselor of the Year through her work at Heartland Homes.
Jon Baker

Jon Baker

Sales Executive, Lasso CRM & LotVue

Jon Baker has been in the homebuilding industry for over 12 years, most recently with ECI as a consultant to small and medium home builders helping streamline their sales and marketing processes. He has also held sales and marketing positions for national builders, including Pulte Homes and Lennar Homes. Today Jon is a regional sales executive for Lasso CRM, establishing new business and maintaining client relationships throughout Canada and the western U.S.
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