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Watch The Webinar

Buying the Experience


Presenter: Jeff Shore
Date: October 13, 2015

About the Presentation

A demonstration is about a home; an experience is about a customer’s life. Join new home sales leader Jeff Shore in a riveting discussion about the transformation of the sales process – away from feature-dumping and in favor of building great experiences for your customers. It’s new, it’s fresh, and it’s a revolutionary way to look at new home sales.

You will learn:

  • How your customer wants to view a home
  • The psychological impact of ‘anticipated memories’
  • How to design memory hooks into your sales presentation
  • The importance of a powerful conclusion
Jeff Shore

Jeff Shore

Founder, Shore Consulting

Jeff Shore is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the US and Canada. The former National Sales Director for KB Home, one of the largest homebuilders in the nation, Jeff leads the consulting and strategy efforts for most of the nation’s top residential construction firms. His client list includes nine of the ten largest builders in the United States today. He is the author of three books on the topic of real estate sales. Learn more at

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