Watch The Webinar
Elevating Your Email Marketing
Presenters: Angela McKay and Dave Betcher, Lasso CRM
Date: June 27, 2019
About the Presentation
Email might not be shiny and new but it’s still one of the most effective methods of marketing today for lead generation, engagement, conversions and sales. But email marketing does not sit on its own in a silo; the best results are when it is part of a multichannel approach. That’s when the power of email will truly be recognized.
What You Will Learn:
- Deliverability: what factors come into play and what role you have to help achieve a positive deliverability
- Developing a plan. Sending the email is one step but what follows? Understand the steps that everyone seems to miss
- Creating positive experiences with email to build your brand
Join Angela McKay and Dave Betcher from Lasso CRM in this 45-minute webinar as they discuss email strategy and the key elements that builders need to focus on.
Angela McKay has spent much of her career focused on sales, marketing and customer service. Prior to joining Lasso, she spent 10 years working in corporate training, assisting companies with designing and delivering corporate training programs. A creative, outside-the-box thinker, Angela has been instrumental in elevating Lasso’s brand and market presence in the home building industry.
Dave Betcher has been in the homebuilding industry for 13 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM; including Lead Management, Sales Process, and Email Marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management.