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Watch The Webinar

5 Proven Ways to Convert More Leads


Presenter: Mike Lyon
Date: February 20, 2014

About the Presentation

Did you know that with proper follow-up, 20-25 percent of Internet leads will schedule an appointment? And of those, 30-35 percent will write a contract? Those are pretty impressive numbers considering that last year, 92 percent of home shoppers used the Internet in their search. Consistent follow-up is perhaps the most cost-effective tool for gaining more sales, yet fewer builders are doing it. Why?

In this 45-minute webinar, Mike Lyon of discusses the findings of the 2013 Online Lead Follow-Up Survey (produced jointly by Mike Lyon and Lasso), and the five things you can do now to dramatically improve your conversion rates. You’ll learn:

  • A prospect’s expectations once they fill out a registration form
  • Creating a strategic follow-up processes
  • How to schedule your follow-up for maximum results
  • Why an Online Sales Counselor is the smartest investment you can make in 2014
  • How CRM makes lead management easier
Mike Lyon

Mike Lyon

Mike Lyon has accumulated a wealth of “real world” knowledge and first-hand experience in the realm of online marketing and sales for home builders. With a background in online advertising, digital design, and internet sales, Mike is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industry. He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and Social Media Guide for Real Estate. Learn more on the web at

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