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Learn More About Lasso CRM

Welcome to our video gallery of brief product overviews and coverage from industry events.

Lasso provides the CRM and email marketing solutions to help home builders, developers and agencies sell more new homes. Schedule a demo and learn more today.

Power of Lasso CRM

Lasso was thrilled to participate in the 2018 International Builders’ Show. In addition to sponsoring Sales Central, Lasso’s Angela McKay and Dave Betcher gave well-received presentations on the power of CRM for new home sales. Here are highlights from the show.

Get to Know Lasso CRM

This 1-minute animated video explains how Lasso CRM equips home builders and developers to convert more leads into prospects and more prospects into home buyers. Faster. Easier. More Profitably.

2-Minute Lasso Overview

This overview of Lasso CRM software reviews important features for home builders and developers to manage leads, target prospects, and sell more homes.

Selecting The Right CRM

Lasso CRM’s Dave Betcher discusses the three pillars of CRM success, and why more homebuilders, developers, and new home sales and marketing agencies choose Lasso.

Jerry Bauer on Lasso’s Approach to CRM Innovation

COO Jerry Bauer discusses Lasso’s approach to product innovation.

Dave Betcher on The Benefits of Lasso CRM for Builders and Developers

Lasso’s VP of Sales, Dave Betcher, discusses how new home builders, developers and agencies achieve a lower cost and higher velocity of sales when using Lasso CRM.

List & Group Features

Lasso’s list and group features allow you to precisely segment and target your database. That means more effective follow-up and organization.

Email Design Editor

Lasso’s new Design Editor allows you to create beautiful, responsive emails in minutes using easy drag-and-drop functionality.

Dave Betcher Recaps IBS 2016

The Lasso team had an amazing time at the 2016 International Builders’ Show. We met hundreds of builders at our booth, hosted an incredible cocktail party at the Wynn, and had the opportunity to discuss email marketing at Sales Central.

Lasso CRM at IBS 2015

Lasso’s Dave Clements and Dave Betcher explain why CRM is an important tool for new home sales success in 2015 from the International Builders’ Show in Las Vegas.

Find Out Why Lasso is the
#1 CRM for New Home Sales