Learn More About Lasso CRM
Welcome to our video gallery of brief product overviews and coverage from industry events.
Lasso provides the CRM and email marketing solutions to help home builders, developers and agencies sell more new homes. Schedule a demo and learn more today.
Power of Lasso CRM
Lasso was thrilled to participate in the 2018 International Builders’ Show. In addition to sponsoring Sales Central, Lasso’s Angela McKay and Dave Betcher gave well-received presentations on the power of CRM for new home sales. Here are highlights from the show.
This 1-minute animated video explains how Lasso CRM equips home builders and developers to convert more leads into prospects and more prospects into home buyers. Faster. Easier. More Profitably.
Selecting The Right CRM
Lasso CRM’s Dave Betcher discusses the three pillars of CRM success, and why more homebuilders, developers, and new home sales and marketing agencies choose Lasso.
Jerry Bauer on Lasso’s Approach to CRM Innovation
COO Jerry Bauer discusses Lasso’s approach to product innovation.
Dave Betcher on The Benefits of Lasso CRM for Builders and Developers
Lasso’s VP of Sales, Dave Betcher, discusses how new home builders, developers and agencies achieve a lower cost and higher velocity of sales when using Lasso CRM.
List & Group Features
Lasso’s list and group features allow you to precisely segment and target your database. That means more effective follow-up and organization.
Email Design Editor
Lasso’s new Design Editor allows you to create beautiful, responsive emails in minutes using easy drag-and-drop functionality.
Dave Betcher Recaps IBS 2016
The Lasso team had an amazing time at the 2016 International Builders’ Show. We met hundreds of builders at our booth, hosted an incredible cocktail party at the Wynn, and had the opportunity to discuss email marketing at Sales Central.
Lasso CRM at IBS 2015
Lasso’s Dave Clements and Dave Betcher explain why CRM is an important tool for new home sales success in 2015 from the International Builders’ Show in Las Vegas.