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New Home Sales & Marketing Kits

Learn More About Selling and Marketing New Homes

Serving the building industry for over a decade has allowed us to create, in collaboration with our partners, some excellent content that we hope you will find useful in your role.

Click on the topic you want to learn more about and sign up to receive your new home sales & marketing kit.

Sales Process

Sales process is the foundation of any lead management program, and it’s also where Lasso CRM excels. We’ve got practical resources to help you set up and execute your most effective sales processes yet.

Online Sales

The secret is out. The most successful home builders and developers employ an Online Sales Counselor. We’ve got the tools and training to help your OSC reach their full appointment-setting potential.


We’ve partnered with some of the new home industry’s brightest minds to bring you helpful, on-trend marketing resources. From online basics to reaching millennial home buyers, we’ve got you covered.

Sales Training

Lasso is proud to partner with the new home industry’s top sales experts to bring you content to help you manage and lead your team to success.


CRM is an essential tool to effectively market and sell new homes today. But it requires successful implementation, user adoption, and ongoing training. Here are some resources to help.

Email Marketing

Email marketing is a cornerstone of any builder or developer’s communication strategy. From design guidelines to compliance rules, we give you the tools to succeed.