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The #1 CRM for New Home Sales

CAPTURE EVERY LEAD. CONVERT MORE PROSPECTS. SELL MORE HOMES.

Custom-built for new home sales, Lasso CRM gives you all the functionality you need to convert more prospects and sell more homes.

Clients that use Lasso’s processes see up to a 316% increase in lead conversions and have seen a 40% increase in sales.

Get a CRM that you and your team will use!

Contact us to find out how Lasso will help you sell more new homes–faster.

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    Join the growing list of home builders, real estate developers, and new home agencies who use Lasso to sell more homes.

    What Our Clients Say

    Helping home builders grow their business for more than a decade, Lasso can help your team manage leads more efficiently and sell more homes.

    Chris Hartley, VP of Sales & Marketing for Dunhill & Nathan Carlisle Homes in Dallas, TX, describes how Lasso CRM has helped the company grow 96% in the last two years.

    Jessi Kelly, Regional Sales Manager for Stylecraft Builders in Texas, describes how Lasso has kept her team organized as they grew from building 300 to 600 homes in four years, with a 30 percent lead-to-buyer conversion rate.

    Micah Dueck, Sales & Marketing Manager for Homes by Avi in Edmonton, has seen a 15-20% difference in sales, year-over-year, since the company has implemented Lasso CRM.

    Why You Should Choose Lasso

    Selecting the right CRM can be a challenge. Whether you’re moving away from spreadsheets or you’re looking to switch from your current CRM, when you choose Lasso we’re there with you every step of the way.

    Software Built for New Home Sales

    Lasso CRM, designed from the ground up for builders, real estate developers, and new home agencies mirrors how builder marketing and sales professionals work. Helping you sell more homes faster and easier is our sole focus at Lasso.

    Proven Results

    Lasso is used daily on thousands of single-family, master planned, and urban real estate developments around the globe. We are proud that, after more than a decade serving builders, referrals from existing users and leading industry consultants continue to be a major source of new business.

    We Make it Easy for You

    Our QuickSTART implementation and training is different. Built-in sales follow-up processes with messaging that follows industry best practices is included. Email marketing with an extensive template library is also built right in.

    Your Success Matters

    Our commitment to you goes beyond software. We know for leading companies, CRM is a vital business strategy for a short-term endeavor. That’s why our Client Success team acts as an extension of your marketing and sales team. We’ll be with you every step of the way to help you maximize the benefits of Lasso CRM, today, tomorrow, and in the years to come.

    Why you should choose Lasso

    Selecting the right CRM can be a challenge. Whether you’re moving away from spreadsheets or you’re looking to switch from your current CRM, when you choose Lasso we’re there with you every step of the way.

    Software Built for New Home Sales

    Lasso CRM, designed from the ground up for builders, real estate developers, and new home agencies mirrors how builder marketing and sales professionals work. Helping you sell more homes faster and easier is our sole focus at Lasso.

    Proven Results

    Lasso is used daily on thousands of single-family, master planned, and urban real estate developments around the globe. We are proud that, after more than a decade serving builders, referrals from existing users and leading industry consultants continue to be a major source of new business.

    Make it Easy for You

    Our QuickSTART implementation and training is different. Built-in sales follow-up processes with messaging that follows industry best practices is included. Email marketing with an extensive template library is also built right in.

    Your Success Matters

    Our commitment to you goes beyond software. We know for leading companies, CRM is a vital business strategy for a short-term endeavor. That’s why our Client Success team acts as an extension of your marketing and sales team. We’ll be with you every step of the way to help you maximize the benefits of Lasso CRM, today, tomorrow, and in the years to come.

    Capture. Convert. Close.

    Sell More Homes with Lasso CRM