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Myers Barnes Association

Jessi Kelly, Regional Sales Manager for Stylecraft Builders in Texas, describes how Lasso has kept her team organized as they grew from building 300 to 600 homes in four years, with a 30 percent lead-to-buyer conversion rate.


For over 30 years, Stylecraft Builders has been committed to building new homes with unparalleled style and design at an exceptional value. The desire to provide homebuyers with a product ‘where value meets design’ is evident in the company’s all inclusive homes. Building over 400 homes a year, Stylecraft’s great success is also attributed to the importance and worth it places on each of its customers. Learn more at

Why Lasso?

Jessi Kelly, Regional Sales Manager for Stylecraft Builders, needed a tool that would help her sales agents effectively run their days and manage their focus. Jessi relies on Lasso’s flexibility and customizable features to help her team deliver first-class customer service.

Find Out Why Lasso is
the #1 CRM for New Home Sales