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Connect Your Other Business Systems

What’s an API?

Simply put, an API is technology that allows the automatic transfer of data back and forth between systems like Lasso and your other key business systems. Use Lasso’s general and pre-built APIs to connect with a variety of web forms, marketing engagement, accounting, construction/ERP, and selections/contract management systems.

The Hub for New Home Sales

Use the Lasso API or Pre-Built Integrations

Pre-Built Integrations

Connect your other systems using one of our pre-built integrations. Find out how to directly connect with AtlasRTX, SAPPHIRE Build, MarkSystems, and Avesdo. Our integrations ecosystem is growing–so stay tuned for the latest pre-built integrations.

General API

Can’t find a ready-made connection? No problem – many of our clients, with the assistance of their in-house programmer or IT team, use the general API to transfer information back and forth between Lasso and other business systems.

Save time–information is entered once and seamlessly transferred between systems.

Manage duplicate records before they enter Lasso.

Improve accuracy and keep prospect and buyer information in sync.

Search, update and append information for existing registrants.

Create multi-part registration forms that improve your prospect’s experience on your web site.

Create targeted campaigns in Lasso based on events in your other business systems.

The Lasso API lets you connect with a wide variety of systems. Connect using the general API, Zapier, or directly with one of our pre-built integrations.

What Our Clients Say

“At Dunhill Homes we are using AtlasRTX to accelerate engagement with our walk-in traffic to our model homes…we gain insight into what their experience was like and the probability to purchase a new home. The best part is that the information is all captured into Lasso! Since the integration between Lasso and AtlasRTX, it is safe to say that over 25% of our sales each month are a direct result of following up better, smarter, and more efficiently than ever.”

Chris Hartley

VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Find Out Why Lasso is the
#1 CRM for New Home Sales