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New Home Sales & Marketing Guides

The 2017 Home Builder Online Follow-Up Survey

Lasso CRM and Do You Convert

This year, we investigated if online leads were treated any differently according to their source. We submitted 150 leads to the top 50 home builders in North America, and the results are shocking! As an industry, there are new opportunities that we may be missing to connect with the modern home buyer prospect.

In this survey, you will learn:

  • Year-over-year online follow-up trends from 2012 to today
  • How builders respond to online leads from 3 different sources
  • Where you can out-perform your competition by connecting with online home shoppers
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