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New Home Sales & Marketing Guides

The 2016 Home Builder Follow-Up Survey

by Lasso CRM and Do You Convert

In this exclusive survey, we share the results of how top builders’ online sales programs stack up, and give specific examples of the most powerful messages for conversion, and which ones to avoid.

Home Builder Follow-Up in 2016: How Do You Stack Up?

In our annual survey of online lead practices of the nation’s top builders, we changed our approach. Instead of surveying over 200 home builders, we narrowed our focus to only 30 – and increased the depth of our research.

For the first time, we went beyond what percentage of builders follows up over the phone or in email. Instead, we analyzed the actual quality of what was said or sent. Hitting the send button on your automated campaign may no longer be enough in today’s competitive landscape.

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