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Cut Through the Clutter: How to Create an Awesome Marketing Email

By Angela McKay, Marketing Director, Lasso & Thais Cuffy, Marketing Manager, Lasso

Over the past five years, homebuilders, real estate developers, and sales and marketing companies have increased their email marketing budgets and refined their strategies for two simple reasons – email is cost effective and it works. Email allows homebuilders to engage with their target audience, establish brand loyalty, and nurture relationships with relevant information in a non-disruptive manner. In this updated and revised whitepaper from Lasso CRM, learn how to leverage email marketing for your audience, as well as specific strategies to create emails that will be opened and read.

Here’s what you’ll learn:

  • Planning Your Email Campaign
  • Creating Your Email
  • Designing for Mobility
  • Anatomy of an Awesome Email
  • Compliance with SPAM Legislation
  • A/B Testing
  • Reporting and Metrics
  • Next Steps
  • Email Marketing Checklist
  • Email Marketing Terms

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