Let’s say you’ve had a stellar weekend of qualified walk-in traffic to your sales center. Several prospects seemed particularly interested in your homes and left with specific information on floor plans and pricing. Now, how do you nurture those leads to ensure they get to the next stage of the sales cycle? What’s your follow-up process? How do you keep track of your prospects’ website activity, interests and communication preferences? Dave Clements, CEO of Lasso Data Systems, offers solutions to these questions and more in the article “Gaining the Edge in New Home Sales” in the January/February issue of Sales + Marketing Ideas Magazine. How do you plan to “gain the edge” in 2013?