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Custom-Built CRM for New Home Sales

Frequently Asked Questions

What is a home builder CRM?

Home Builder CRM (Customer Relationship Management) software makes it easier for home builders, real estate developers, and new home sales agencies to capture, manage, and follow up with prospect inquiring about their projects and communities.

Lasso CRM automatically captures leads from the builder’s website as well as popular industry third-party directories, so your sales, marketing, and customer service teams can communicate and follow up with prospects and customers more efficiently.

Since home builder CRMs are designed for new home sales, they provide teams with a system that maps onto their workflow and uses terminology specific to the industry. By using an industry-specific CRM, builders do not need to invest the time, money, and resources customizing the software (typically required when implementing a non-industry specific CRM).

Can leads from online directories automatically flow into Lasso?

Yes, many of our customers use Lasso to automatically import contact information and other key details from directories like Zillow, BDX, New Home Guide, and New Home Feed, as well as from leaders like BuzzBuzzHome

For a complete list of lead directories Lasso CRM integrates with, please click here.

Does Lasso have marketing and sales automation?

Yes, you can set up automated email drips as part of your prospect follow-up. A sales process lets you automate emails and organizes your sales team by setting sales follow-up activities.

What other systems integrate with Lasso?

Lasso integrates with a number of home builder solutions, such as MarkSystems home builder software, LotVue interactive site map software, and front-office communication applications such as AtlasRTX. The Lasso CRM App for Zapier also lets you connect Lasso to a variety of apps in the Zapier marketplace including, LiveChat, Avochato, and CallRail.

How much does Lasso cost?

In addition to an implementation fee for the initial setup, your monthly subscription fee is based on number of users and whether you are looking to subscribe to some premium functionality, such as the Lasso Pro API or Lasso Data Export as well as taking advantage of our CRM consulting services,

To get a customized quote, contact a Lasso sales representative for more information.

How easy is it to import or export data?

Downloadable templates make it easy to import and export data based on user permissions and access levels. For more complex requirements, our client directors can work closely with your team to define the parameters.

Does Lasso run on mobile devices like the iPad and other tablets?

Yes. Lasso’s interface is responsive, so many of our clients use iPads, other tablets, and smartphones while on the road or onsite at the sales center or model home.

Do all users get to see all data and information across communities?

User permissions are comprehensive yet flexible so managers can designate who accesses what and when by role, project, and other criteria.

Can I modify Lasso to fit my unique needs?

Yes. Lasso was built for home builders, developers, and new home agencies, so out-of-the box it maps onto the workflow of your sales and marketing teams. However, you can make changes in Lasso to fit processes unique to your business. It is recommended that you appoint a CRM champion on your team to tailor sales rotations, prospect ratings, qualifying questions, follow-up processes, and many other areas of Lasso to your own unique methods. You’re assigned Lasso Client Director is there to help you every step of the way!

Easily the best CRM I have ever dealt with!

It really is all that you need to make sure that no potential homebuyers fall through the cracks. It’s efficient and well-designed, easily the best CRM I have ever dealt with!

– Greg Zinn, Baessler Homes

Lasso is great choice for every home builder!

Lasso has been a great CRM for our business. We have tried other solutions in the past, but we’ve seen a significant difference in lead and prospect conversion since using Lasso. Our team is leveraging a lot of the system — drip campaigns, mass mail, and sales process follow-up; it has helped increase our conversions dramatically. The team at Lasso is great, friendly and helpful! Lasso is great choice for every home builder!

– Jerome Besnard, TH Properties

The staff and support are amazing

The staff and support are amazing. Every employee I’ve interacted with over the past 6 years is awesome and prompt. The CRM system works super efficiently and is intuitive. I wouldn’t want any other system.

– Liz Larson, William Ryan Homes

Lasso is amazing!!

It has helped us streamline our follow-up, and makes reporting a lot easier. There are so many features that we use daily. AMAZING!!!

– Anna Kelly Hoffpauir, CBH Homes

Get Organized With Lasso

“Lasso helps me keep on top of activities and when to follow up with prospects. I’m able to add notes and information about prospects for easy recall.”

– Brenda Butkevich, Homes by Avi

Lasso understands our business...

It’s easy to use and support is always right back to you! They do a great job and we are super pleased with having Lasso as a tool to support our sales and marketing team!

– Lorna Gilroy, Bedrock Homes

Recommended to Colleagues

“I’ve used Lasso in a number of projects over the years and find the system to be the most thorough and efficient in the real estate industry. I’m always comfortable recommending Lasso to my colleagues and others.”

– Shayne Jessop, Jessop Management Inc

Keep Track of Your Prospect's Interests

“Great way to start a conversation when you call, with their likes, family, sports etc. right in front of you. I have had people say how did you remember that… Keeps you accountable.”

– Gail Marlin, Classica Homes

What Our Clients Say

Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use. 

Tricia Brennan

Vice President, Brennan Builders

We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.

Chris Hartley

VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.

Dianne Gordonn

General Manager, Rose & Womble

Find Out Why Lasso is the
#1 CRM for New Home Sales