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CRM for New Home Agencies

Manage multiple developers

The #1 CRM for New Home Sales

Managing marketing and sales for multiple builders is complex. Keeping distinct databases, selling communities from presales through tempo stages, and providing real-time accurate reporting are just a few of the challenges. Since 2005, we’ve been building on a proven track record of providing leading agencies with CRM software that works uniquely well for selling a broad variety of developments, for different builders.

What Our Clients Say

Helping new home agencies for more than a decade, Lasso can help your team manage leads more efficiently. Find out how Lasso CRM helps clients sell more new homes and condos, faster.

Melanie Briggs, Sales Director for MAC Marketing Solutions in Vancouver, describes how Lasso is the company’s largest organizational system, and how it fosters the relationship between marketing and sales. Over the last 10 years, MAC has managed over 100 developer projects using Lasso CRM.
Adam Brunning, Sales and Marketing Director for Berkshire Hathaway HomeServices Georgia Properties, discusses how his sales team uses Lasso to convert not only A prospects, but B, C and even D prospects.

Agencies and Developers who use Lasso see 30-300% improvement in conversions

Graphic for Easier Lead Capture and Management
Capture, engage, and nurture every lead and you’ve already won.
Visual for Follow-up Faster with Integrated Sales Process
Set it and forget it with automated follow-up and future activities always at your fingertips.
Visual for Integrated Email Means Smarter Email
Use built-in email marketing and templates to easily create fully mobile friendly responsive messages.
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Get the data you need to make timely informed decisions, wherever you are.

Look Who Uses Lasso CRM

New home agencies use Lasso CRM to manage marketing and sales for real estate developers that build a diverse variety of residential developments across North America.