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Custom-Built CRM for New Home Sales

Watch the video highlighting Lasso’s powerful features and benefits

Lasso is amazing!!

It has helped us streamline our follow-up, and makes reporting a lot easier. There are so many features that we use daily. AMAZING!!!

– Anna Kelly Hoffpauir, CBH Homes

Get Organized With Lasso

“Lasso helps me keep on top of activities and when to follow up with prospects. I’m able to add notes and information about prospects for easy recall.”

– Brenda Butkevich, Homes by Avi

Lasso understands our business...

It’s easy to use and support is always right back to you! They do a great job and we are super pleased with having Lasso as a tool to support our sales and marketing team!

– Lorna Gilroy, Bedrock Homes

Recommended to Colleagues

“I’ve used Lasso in a number of projects over the years and find the system to be the most thorough and efficient in the real estate industry. I’m always comfortable recommending Lasso to my colleagues and others.”

– Shayne Jessop, Jessop Management Inc

Better Lead Management

  • Capture every lead automatically and instantly distribute every lead to sales.
  • Communicate with prospects faster and with laser focus.
  • Get instant alerts emailed to you whenever a prospect returns to your website.
  • You never have to worry about forgetting with automated follow up and future activities always at your fingertips.
  • View prospect profiles, key notes, and complete history anytime, anywhere.

Integrated Sales Process

  • Set and forget it with fully automated tasks and activities for more effective follow-up.
  • Use different processes to nurture prospects at different stages in the buying cycle.
  • Use your unique sales methodology or utilize our proven processes and templates.
  • An OSC’s dream come true – perfect for hundreds or thousands of unique leads per month.
  • Differentiate yourself with personalized, timely, consistent, professional follow-up.

Integrated Sales Process

  • Set and forget it with fully automated tasks and activities for more effective follow-up.
  • Use different processes to nurture prospects at different stages in the buying cycle.
  • Use your unique sales methodology or utilize our proven processes and templates.
  • An OSC’s dream come true – perfect for hundreds or thousands of unique leads per month.
  • Differentiate yourself with personalized, timely, consistent, professional follow-up.

Lead Intelligence That Gives You an Edge

  • Be instantly alerted every time a prospect returns to your website or via an email link.
  • Gain insights into the unique interests of each prospect whenever on your website.
  • Personalize your follow-up by leveraging what pages they are viewing.
  • Minimize your cost per lead (and sale) by pinpointing which media delivers the best leads.

Smarter Email Marketing

  • Smarter because there’s no need for the cost of a separate email marketing service.
  • Attach email templates to an automated sales process or 1:1 messages.
  • Easily create fully mobile friendly responsive messages that look great on any device.
  • Set it and forget it with campaign management. Send emails at the best time of the day or week.
  • View open, click-through, and referral rates, plus content that’s getting the best response.

Smarter Email Marketing

  • Smarter because there’s no need for the cost of a separate email marketing service.
  • Attach email templates to an automated sales process or 1:1 messages.
  • Easily create fully mobile friendly responsive messages that look great on any device.
  • Set it and forget it with campaign management. Send emails at the best time of the day or week.
  • View open, click-through, and referral rates, plus content that’s getting the best response.

Connect Other Systems via our API

  • Reduce data entry, save time, improve accuracy, streamline processes.
  • Automatically sync prospect and buyer info with your other key business systems.
  • Use for targeted marketing/SMS campaigns.
  • Create multi-part registration forms.
  • Manage duplicates before they enter Lasso.

Detailed Reporting

  • Get the data you need to make timely informed decisions, wherever you are.
  • Reports are delivered directly to those who need it – when they need it – effortlessly.
  • Yes. There’s a report for that, or we can work with you to make one tailored to your needs.

Detailed Reporting

  • Get the data you need to make timely informed decisions, wherever you are.
  • Reports are delivered directly to those who need it – when they need it – effortlessly.
  • Yes. There’s a report for that, or we can work with you to make one tailored to your needs.

Get Started Fast

  • For teams with 100s of users or as small as one OSC…or anywhere in between.
  • Your own dedicated client manager, plus helpful client support specialists.
  • We’ll assess your unique needs and personalize Lasso distinctly for you.
  • We’ll get you setup and trained quickly so you start seeing the benefits in weeks.
  • Plus ongoing user training, how-to guides, educational webinars, and more.

What Our Clients Say

Lasso has made the sales process so much simpler. We’ve tried a few other systems and none of them are as user friendly and as easy for the sales team to use. 

Tricia Brennan

Vice President, Brennan Builders

We have grown 96% in the last 2 years as a company, and I give 100% of that credit, if not the majority, to Lasso for having the ability to touch all our leads.

Chris Hartley

VP of Sales & Marketing, Dunhill & Nathan Carlisle Homes

Within three years of implementing Lasso, overall sales for the company grew by 40 percent, and the online department was contributing 15 percent of total sales.

Dianne Gordonn

General Manager, Rose & Womble

Find Out Why Lasso is the
#1 CRM for New Home Sales