BLOG   |  CONTACT   |  1.866.526.9955

Ideal Homes

Ideal Homes


Ideal Homes, based in Norman Oklahoma, is an award-winning home builder renowned for their commitment to energy efficiency, quality, customer care, and is known as a great place to work (having won numerous awards for all four of these categories). Since their inception a couple of decades ago Ideal has built more than 7,000 homes for Oklahoma families. Learn more at

Why Lasso?

Ideal Homes initially deployed Lasso for their online sales counselor (OSC) program in 2010. Shortly after, as a result of dramatic improvement in the volume and rate of conversions to onsite appointments, Ideal implemented Lasso across the entire sales team and all their communities in January 2011. Ideal has used Lasso to establish a consistent approach and corporate culture for lead follow-up and prospect communications across the company, resulting in increased velocity, conversions and new home sales.

Find Out Why Lasso is the
#1 CRM for New Home Sales