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Wowing and Winning Over Women with Product Design | Fresh Perspectives Webinar #5 for New Home Sales and Marketing Pros

Women are increasingly the key decision-makers when it comes to selecting and purchasing a home. According to the National Association of REALTORS®, single female buyers accounted for nearly twice as large a share as single male buyers for both first-time buyers and repeat buyers.* In 2013, sixty-six percent of home buyers were married couples.** How are new home builders adapting to the needs of  modern women and families?

On Tuesday, June 10th at 9 a.m. PDT, Linda Hebert, President of Diversified Marketing & Communications and Kelly Fink, VP of Marketing and Online Sales for The Providence Group will discuss home designs and features that attract women, and creating spaces for how they really live.

You will learn:

  • How to capture more sales by creating living spaces for how women (and families) really live in their homes.
  • Which design features are the most important in attracting the female buyer.
  • The 5 key design elements on the female buyer’s “Must-Have” list.

Please join us by registering below!

Register for the webinar



This is the 5th webinar in the Fresh Perspectives series, a collaboration between Lasso and NAHB’s Professional Women in Building. To learn more, or to view previously recorded webinars, visit

*NAR Field Guide to Women Homebuyers
**NAR 2013 Profile of Home Buyers and Sellers
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