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The Lasso Blog

Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams.

Did you know…

  • The first SMS text message was sent December 3, 1992. That makes text messaging old enough to bite, drink and rent a car
  • 98% of text messages are read within 2 minutes
  • 9 out of 10 consumers want to text message with businesses
  • By 2020, 48.7 million consumers will have opted in to receive business SMS
  • Text gets 209% higher response rates than phone calls, Facebook or email
  • 50% of homebuyers prefer texting to calling, yet only 15% of agents do it

Learn how text messaging communicates information in the way today’s consumers prefer – bite-sized, on-demand, relevant, anytime and anywhere.

Watch the webinar below:

Summary of AtlasRTX webinar on texting

For more information about the Lasso+AtlasRTX software integration, visit

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