There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of your email is viewable to everyone, regardless of their email client, settings, or any other rendering issues.
Back when Steve Jobs was still sporting his iconic black turtlenecks and raving about the iPhone 3G, email clients were not great at rendering HTML, especially on emerging smartphone technology. Nothing really compared to the pixel perfect alignment that a solid web browser could offer.
Email readers and the devices that support them have come a long way in the last decade. Except for a few minor hiccups, most email clients on both desktop and mobile will render HTML seamlessly. Because of this, many see the “view in browser” link, AKA the mirror link, as an outdated practice that takes up valuable real estate, especially when placed above the fold.
While most email clients now render images and HTML without issue, some inboxes automatically preset emails to have images, and especially hyperlinked images turned off for security reasons.
A bad rendering experience can potentially cost you email subscribers. People in Camp 2 feel that the mirror link is a small feature that can even be included in the footer of your email so it’s not taking up valuable marketing space. It’s possible that some of your prospects or customers reading your email may not have the know-how review or change their email settings and adding the mirror link will ensure accessibility for all.
Where you stand on this email feature is preferential. But if you decide to set up camp in the latter, there are a few quick steps to get that link operating in your Lasso template. Read through the instructions below or watch the video to see how it’s done.
1. Create an HTML file
Once you have finished designing your email, triple checked for spelling errors, and made sure everything is pixel perfect, you’ll need to turn it into an HTML file. The easiest way to do this is with a simple text editor like Notepad (PC) or TextEdit (MAC). Starting in the Lasso editor, open up the source code, select all and copy the code. Move yourself over to your text editor, paste your code and click save as. Name the file i.e.: “myemail.html” and set the encoding to UTF-8 (which is the preferred encoding for HTML files).
You can double click your HTML file to open it in your default web browser to make sure everything is working as it should.
2. Upload the file to Lasso
Once you have your file ready, head back over to your Lasso email template and tap the insert image icon. Then tap the source icon to open your image library. Upload your HTML file, click the INSERT button. NOTE: Do not hit the save button on the insert image window at this time.
3. Copy HTML file URL
After clicking on the INSERT button, your insert image window appears. Do not hit the save button. What you need to do is copy the URL link that appears in the source field. Select all the characters in the URL link and copy. Then proceed to tap the CANCEL button.
4. Link your View in Browser text
Find the text that you want to link, i.e.: VIEW IN BROWSER, select the text and insert your URL link.
Note: Any changes you make in your email after uploading the HTML file will not be reflected in the web view. It’s best to be absolutely sure your email is final, or you’ll be doing this process all over again.