BLOG   |  CONTACT   |  1.866.526.9955

The Lasso Blog

Reierson to play key role in accelerating Lasso’s USA growth plan

Troy Reierson

Vancouver, Canada (November 18, 2015) – Lasso Data Systems, Inc., the leading designer and developer of cloud-based, “on-demand” Customer Relationship Management (CRM) software for the home building industry, is pleased to announce that new home technology sales executive Troy Reierson has joined the Lasso team as Sales Director. Troy is based in Washington State and will be responsible for new business development, client relationship management, and industry alliances across central and western U.S.A.

“Troy brings extensive homebuilding industry knowledge and a successful track record of both business development and relationship management to the Lasso team,” says Dave Betcher, VP Sales of Lasso Data Systems. “So far in 2015, we’ve been pleased to add over 70 new clients and we anticipate even faster growth in 2016 as builders continue to recognize CRM as a critical component of their marketing and sales strategy. Troy will play an instrumental role in our growth trajectory.”

Prior to joining Lasso, Reierson was VP of Sales for Graphic Language/New Home Feed, and Director of New Construction Media for real estate giant, Zillow. He’s also owned several companies and, as a consultant, helped others grow and scale their business. Among other achievements, he facilitated rapid growth in Zillow’s New Construction revenues within 10 months of joining the team.

“I am thrilled to join the Lasso team,” says Reierson. “Over the last 10 years, I have peripherally worked with Lasso and watched their growth to become the #1 CRM solution for the new home sales industry. This is a team committed to client service, success, and excellence. I look forward to sharing this product with even more people in our industry. Particularly with the boom in online shopping for homes, a CRM system designed for our industry is a must-have for builders to sell more homes, easier and more profitably.”

About Lasso Data Systems:

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.

View a PDF of the release here.

For more information, contact Angela McKay at 1.866.526.9955 Ext. 8557 or

Share This